Tag Archives: Social Media Marketing

AB InBev to accelerate plans to redirect its marketing budget to social media after declaring traditional channels a “secondary medium”.

Fast Web Media has moved company director Stephen O’Malley to head up its award-winning social media team and activities in Europe…

Twitter on Thursday announced a program for Facebook-style brand pages.

Echo Falls has launched its first premixed canned drink – taking it into a burgeoning sector dominated by spirit-based products.

Strongbow are advertising the latest leg of their ‘The Last Word’ campaign on Facebook. 30 new versions of the Tall …

Alcoholic ginger beer brand Ginger Joe has kicked off the second phase of its £2m integrated campaign with a focus on driving awareness through social media.

Brothers Cider is working with the Scream chain of student bars to give customers the opportunity to create a new Brothers flavour.

Strongbow has created 30 new versions of its Tall Order TV ad – with the last line in each written by its drinkers.

Heineken is to ramp up its social media strategy after its dual-screening app Star Player generated engagement times of over one hour.

Bar chain, Varsity looks to connect with students by migrating all of its online activity into Facebook and pulling its brand website.

Drinks manufacturer Halewood International is to launch a new Lambrini variant – a fruity cider targeted at women.

Carlsberg is readying the first phase of its UEFA Euro 2012 sponsorship activity, with a campaign designed to ramp up support for the England team.

Alcohol brands are using the power of social media marketing to target customers.