This week in Digital Bytes: Kat Von D’s beauty line launches with an innovative digital makeup push; Coca-Cola’s Wish in a Bottle campaign launches with wi-fi controlled fireworks; and Pinterest’s new image search feature is unveiled.
Tattoo Artist Kat Von D Redecorates Her Skin with Digital Make-up
Digital makeup, real-time face tracking and string music accented the Sephora-assisted launch of Von D’s beauty line.
Recently, Kat Von D launched a new beauty line using innovative technology that projected imagery of makeup onto her face. These images were done with face projection mapping, where they formed digitally along the features of Von D’s face during a live performance.
Presented by Sephora Spain for the launch of Von D’s makeup line, the show was like many live performances in that it featured physical performance though it differed in that a 5-camera head tracking system followed Von D as she moved her head. Working at 240 frames per second, the system created an evolving visual effect system laid overtop the tattoo artist’s skin.
Instead of having to go backstage to reapply make up or create something new, Von D wowed the crowd, all to the sounds of a bespoke musical composition and to the promotion of her makeup line which is marketed as longer-lasting.
Coca-Cola Lets You Wish Upon a Shooting Star
The brand’s Wish in a Bottle campaign transmitted signals from opened Coke bottles, prompting drones to launch fireworks across the night sky.
Coca-Cola‘s Wish in a Bottle created a unique experience for teenagers at their Summer Love event. During the big summer event, which took place in Israel, the company handed out special bottles to party-goers. When they opened a bottle, they could look up to see a shooting star in the sky. These on-demand shooting stars were made a reality through the combination of the Internet of Things, drones, fireworks and Coca-Cola.
Coca-Cola had these bottles developed and custom-made especially for the event. They included a transmitter shaped like a star, which turned them into connected bottles. When a bottle was opened, it triggered a Wi-Fi signal to be sent up to one of three drones flying at 1,000 ft. The drones were programmed so that they launched a firework resembling a shooting star as soon as they received a signal.
Pinterest Unveils New Image Search
Pinterest is making big changes to its search functionality that involve machine learning and image recognition techniques. Pinterest users on phones and tablets can click on furniture, tattoos, pieces of clothing, or anything else in a picture, and Pinterest will then search its archives for other objects that resemble it. The feature will also be available on Pinterest’s website for desktop and laptop users.
The new functionality also significantly ups Pinterest’s search and advertising games. As the Wall Street Journal’s Yoree Koh notes, significant data base of what users are searching for—by indexing individual objects, it creates a knowledge bank which can be leveraged for later advertising purposes.
Pinterest Engineering Manager, Kevin Jing previously worked on image searches for Google. This initiative also replicates much of the basic feature set of Google’s underused Goggles mobile app, which searches the web for objects that resemble a picture a user takes. It was later updated to search without actually taking a photo of the item in question.
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