This week in Digital Bytes: EasyJet launches its Mobile Host app that guides passengers through the airport via Google Maps, ‘YouTube break’ replaces the Kit Kat logo on limited edition wrappers, and Domino’s launches an emoji pizza ordering service.
EasyJet launches Mobile Host iOS app to guide passengers
EasyJet has launched the Mobile Host app, which guides passengers through the airport process (click to Tweet). EasyJet already has a mobile app that has many significant features. Beyond storing electronic boarding passes, the app lets you manage bookings, track flights and even check in using a photo of your passport.
The app tells travellers via their smartphone where to drop off their baggage, which gate to board their flight from and, upon arrival, which conveyor belt to pick up their bags from.
Once it sees you’ve arrived, a push notification will tell you where to dump your bag, and direct you there using indoor maps courtesy of Google. If you’re just taking carry-on, then it’ll point you towards the departures area instead, and once through security, you don’t need to keep checking the information screens, since it’ll let you know when your gate opens and how to get there.
After the flight, Mobile Host will notify the travellers and tell them what baggage carousel they need to head to.
For now the app will use live data collected from London Gatwick Airport’s database to present passengers with flight itinerary information and maps of the airport using Google Maps’ indoor plans.
Kit Kat rebranded as ’YouTube Break’
‘YouTube break’ replaced the Kit Kat logo on over 600,000 limited edition wrappers. (click to Tweet) This forms one of 72 different types of “breaks” that feature on more than 400 limited edition designs across two and four finger variants as well as Chunky bars.
Fans can also use Google’s Voice Search feature. Those who speak “YouTube my break” into their phones will be served a Kit Kat video as well as the top four trending YouTube videos anytime, anywhere worldwide.
Lisa May, Head of Kit Kat at Nestlé UK and Ireland, explained it would use the data collected from the campaign to help attain a better understanding of how people consume video content.
“The way people take their breaks today is very different to how they took them in the past”, she continued. “We want consumers to know that Kit Kat is still the perfect accompaniment for their break, however they want to have it. YouTube is an extremely common platform that consumers use to have a break. We want to ensure Kit Kat remains relevant and is present where our consumers are.”
Domino’s lets customers order pizza through emoji
Domino’s is introducing a service in the US through which you can make an order by a simple tweet that includes a pizza slice emoji (click to Tweet) to the chain’s Twitter handle.
Regular Domino’s customers will not even have to type in their pizza choice once they have entered their ‘easy pizza’ preference on their Domino’s Pizza Profile, which is linked to their Twitter account. To take advantage of the new service, pizza-seekers will need to have set up both an online Domino’s Pizza Profile and an Easy Order pizza choice.
The Domino’s app already makes it as simple as a few taps to order a preferred pizza or repeat a previous order, and sending a tweet with an emoji is probably about as easy as it gets. Domino’s is planning to launch it in other counties, including the UK, as well.
Patrick Doyle, Domino’s Chief Executive, said: “It’s the epitome of convenience. We’ve got this down to a five-second exchange.’’
Domino’s is embracing technology, launching many innovations including being able to order pizza through an Xbox gaming console; allowing people to use their smartwatch to order.
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