Bacardi launches mobile CRM campaign
Bacardi has teamed up with Tiger Tiger bar chain owner Novus Leisure to trial a mobile in-bar promotion, as the drinks manufacturer looks to strengthen its CRM offering.
Bacardi has teamed up with Tiger Tiger bar chain owner Novus Leisure to trial a mobile in-bar promotion, as the drinks manufacturer looks to strengthen its CRM offering.
Fast Web Media has helped in the build of a new online and smartphone app to help Carling launch their new drink, Carling Zest.
Danish lager brand Carlsberg has launched a Euro 2012 news and entertainment mobile app as part of its sponsorship of the football tournament.