Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week our post focuses on the launch of Meantime Brewing Company’s app, Google’s creative exhibition and McDonald’s World Cup campaign using French fries.
Meantime Brewing Company launches Blippar app
Meantime Brewing Company has created an augmented reality app for the beer connoisseur which uses the Blippar app to provide a range of interactive activities. Blippar, a free app for tablets and mobile devices, lets customers ‘blipp’ the Meantime Logo on labels and beer font badges to reveal a menu of interactive options. This includes 30-second mini videos by expert sommeliers imparting tasting notes and food matching advice. Additional features include a range of carefully created beer-based recipes as well as news and information, competitions and offers. Richard Myers, Marketing Director at Meantime, said: “Since Meantime opened its doors in 2000, we’ve set the bar in terms of our use of innovation and tech – employing it to great effect in instilling our unique sense of invention in creating truly original, world-beating brews that have led the way in terms of British craft beer.
Google partners with the Barbican to show coders are artists
Coders are inherently creative and don’t need to be partnered with art directors and copywriters, said Google Creative Lab’s Steve Vranakis at a digital art exhibition at the Barbican. The exhibition explores art made with code, by developers using technology as their canvas and code as their raw materials to create innovative, interactive digital art installations. The project is designed to inspire the next generation of developers and artists by highlighting coding as a creative art form Vranakis, the Executive Creative Director at Google Creative Lab, was speaking at a private viewing of Google’s DevArt exhibition at the Barbican Centre. For the show, Google commissioned artists to create installations using technology and code. Google presented three installations that included Zach Lieberman’s Play the World, a keyboard that takes notes in real-time from internet radio stations across the world whenever a key is struck. Varvara Guljajeva and Mar Canet created Wishing Wall, which invites people to whisper wishes into a receiver and then turns that wish into the image of a butterfly on a screen. Karsten Schmidt produced an installation called Co(de)factory, which used a 3D printer that allows people to collaborate to make physical artefacts.
McDonald’s re-enacts World Cup highlights using French Fries
McDonald’s has launched its latest World Cup campaign in the form of FryFutbol, a painstaking re-enactment of key moments from every match in the tournament using French fries. Proving that when the chips are down, the stomach is the quickest route to consumers’ hearts, the campaign recreates the goal keeping heroics of the USA’s Tim Howard when playing against Belgium. The wordless shorts have been designed for global consumption with McDonald’s thoughtfully adding cartoon eyes to the edibles in a bid to recreate some of the key personalities from the field. The campaign ties in with a real-world re-design of medium and large packs of French fries featuring 12 World Cup inspired designs.