This week in Digital Bytes: Hyundai takes an innovative approach to its car owner’s manual with a detailed virtual guide; Google updates the look of Google+; and Pinterest gets set to launch Promoted Pins in the UK.
Hyundai Owner’s Manuals In Augmented Reality Form
Hyundai plans to revolutionise its car owner’s manual with a detailed virtual guide (available on a tablet or phone)
Hyundai has announced a modern take on the traditional owner’s manual usually found inside a car’s glove box. The automaker will soon be launching an augmented reality guide to help users with repairs, maintenance and vehicle feature information.
In the future, virtual manuals like this could be implemented in other categories, such as furniture assembly, household appliances, or electrical devices.
Hyundai’s AR manual aims to make owners more familiar with their vehicle’s capabilities. It will enable them to use their smartphone or tablet to get how-to information. Initially, the Hyundai Virtual Guide is compatible with the 2015 Sonata model, and soon after it will become available for additional models.
Users can position their phone or tablet’s camera over the part they want to learn more about. The guide can virtually identify and provide info on features such as the air filter, smart cruise control, Bluetooth phone pairing, warning indicators, clock, engine oil, brake fluid, fuse box, and smart trunk.
Google+ new design aims to focus on community
There have been quite a few new changes for Google+ this year. Recently Google has updated the look of Google+ as it looks to respond to user feedback and focus on communities and collections.
Now focused around interests, Google+ is simpler and easier to use and has been rebuilt across web, Android and iOS for a faster and more consistent experience across all devices.
Eddie Kessler, Director of Streams says Google’s rework of the network is “focused around interests” and adds that it wants users to connect to those with whom they have things in common.
Communities, which in its present form has 1.2m ‘joins’ from people each day, the company claims, allows people to join sections they’re interested in — such as Game of Thrones. Collections gives a view of the latest content on broader topics — Google gives surfing as an example — and allows you to gather material from across the web to share.
Promoted Pins ad platform to Launch in the UK
Pinterest announced it will launch its ‘promoted pins’ ad platform in the UK during the first six months of 2016.
The service has already been running in the US for over a year, so it was only a matter of time before it made its way to the UK. A promoted pin is a paid ad that ensures pins appear in the most relevant places on Pinterest. Marketers can target specific consumer groups, track data and pay on an engagement or click-through basis.
Tim Kendall, Pinterest’s General Manager of Monetisation said: “We are trying to do for discovery what Google has done for search and by that I mean stitching together a catalogue of ideas on your smartphone every single day.”
He says Pinterest’s UK users have more than doubled over the past year and that three million items, from clothing to food and drink, are pinned daily. Pinterest, which has 100 million users, “will surpass one billion over time” according to Kendall, who says that discovery is a “universal need”.
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