Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week, our post focuses on Stella Artois’new social media app, Netflix contract with Virgin Media and Heyo joins largest online retailers.
Stella Artois launches social media gifting app
The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB In Bev says this new technology will allow the brand to engage with consumers in real life situations at bars and pubs. It will follows in the footsteps of Diageo’s use of NFC to offer Guinness drinkers the chance to win a complimentary pint when they tap their smartphones against the harp logo on newly installed pumps. Phil Pick, Stella Artois marketing manager, says the gifting app’s objective is to help “drive value for our growing online Stella Artois community of fans”, while “bringing these fans from the online world into the real world to enjoy our beer.
Netflix signs with Virgin Media
A pilot of the Netflix app will launch this week for 40,000 households with Virgin Media TiVo, the broadcaster’s pay-TV service. A full rollout to 1.7 million homes will follow later in the year. The addition of Netflix will allow Virgin Media TiVo users to watch Netflix original programmes such as ‘House of Cards’, ‘Hemlock Grove’ and ‘Arrested Development’, as well as series such as ‘Breaking Bad’ which are available only on Netflix. Netflix members can log in and new members can sign up for Netflix through the app. US-based Netflix is seeking a creative agency for a Europe-wide advertising push, in a bid against rival internet content services Love Film and Blinkbox. Bill Holmes, global head of business development for Netflix, said: “The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”
Heyo joins major online retailers
Social shopping website Heyo, has revealed deals with retailers Amazon UK, Argos Rakuten Play.com, and eBay to help promote their products through the site. Established in September by Andy Harrington, the site aims to use product recommendations to help companies drive e-commerce sales. Harrington revealed that the agreed contracts with the major retailers will come into place in the coming weeks and will include access to their data feeds of products and any commissions on sales made.