Tag Archives: digital media agency london

Digital Bytes: Spotify team up with Ford


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, Ford and Spotify team up, big data leads to big opportunties and Google and Twitter round-up the Oscars…

Spotify team up with Ford

Spotify has announced a partnership with Ford that will see the music streaming service integrated into all of Ford’s EcoSport SUV vehicles. The deal will give drivers access to Spotify’s 20 million tracks, marking the first time the company has officially participated in such a venutre – though Volvo and a number of other manufacturers are also working on similar systems. “This relationship was a year and a half in development,” Ford’s Doug VanDagens said. “With both Sync and AppLink coming to Europe for the first time this year, we wanted to have a great partner. We’ve been pursuing them, because of their leadership position. They’re the leader for streaming music in active subscriptions, paid subscriptions and number of countries, so it’s a good deal for us.” The service will be rolled out in America first, before moving to Europe.

Bargain hunters take to social media

Bargain-hunters are among the most prolific users of social media, according to a new survey conducted by GfK. The company discovered that 81 per cent of social media users take advantage of vouchers, coupons and other deals when online, while just 68 per cent of their offline counterparts do. “Through our experience in consumer trends, we have known for a long time that technology is a driver of change, working as a catalyst to allow other trends to flourish,” said Richard Bussy from GfK. “The research adds weight to our point of view that social media has a similar effect; regular users of social channels aren’t acting in altogether different ways because of social media, but rather are enabled by it to pursue their interests more easily and to a greater degree.” The survey also found that women are more likely to use vouchers, with 85 per cent of females saying they do, compared to 75 per cent of males.

Big data opens big opportunities

Big data is opening up a world of new mobile marketing opportunities, according to Unilever’s chief marketing officer Keith Weed. Speaking at the Mobile World Congress in Barcelona this week, Weed said that the expansive volume of information now available means that campaigns can be hyper-targeted, but warned that measurement is vital. “We have 600 market researchers around the world and one of their main tasks is to define the right approach to mobile for ROI,” he explained. “We are getting very interesting ROI on mobile and it certainly justifies our investment there. Not so long ago everyone was striving for 360-degree communication. We’re now shifting from that all-round planning of integrated channels to a 365 days-a-year, always-on approach.”

And the Oscar goes to…

The 85th Academy Awards took place over the weekend, and the ceremony was, of course, big news on the internet. Google have revealed that Jennifer Lawrence was the most searched for nominee, followed by Daniel Day-Lewis and Anne Hathaway, while Lawrence also topped the chart for the most searched for red carpet dress. Hathaway came second in that category, followed by Halle Berry. Meanwhile, Twitter has said that 8.9 million tweets were sent about the event – 2.1 million during the red carpet and a further 6.8 million during the show itself. Argo‘s Best Picture win was the most tweeted about event (85,300 tweets per minute), with Adele’s performance of ‘Skyfall’ being the second most tweeted about event (82,300 TPM). Twitter also proved popular with the stars themselves, with Samuel L. Jackson, Ben Affleck and Mark Wahlberg among the actors to tweet from the ceremony.



Digital Bytes: Google Shopping takes centre stage


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, Google Shopping becomes a priority, YouTube launches a channel on FreeSat and online-only financial services dominate…

Retailers ‘must embrace Google Shopping’

Retailers must embrace Google Shopping or risk losing out, e-commerce company Summit has warned. The search engine has recently unveiled paid listings (called Product Listing Ads, or PLAs), but Summit warns that the long-term impact of such ads is worth the money spent and that the cost should not put retailers off. “The percentage of retail sales that are made through online search continues to grow exponentially,” said Summitt’s CEO Hedley Aylott. “While many retailers may focus on the cost of paid for listings, the opportunities for boosting sales are huge as Google adds new features such as catalogues, offers and shortlists. Customers using search in-store for price comparison will be the next challenge for retailers to tackle.”

YouTube to launch FreeSat channel

YouTube will launch a channel on free-to-air television in March as its bid to compete with traditional TV networks continues. The channel, which has been built in HTML5, will be available on Freesat and provide a “TV-optimised” experience for the viewer. “We’re happy to be working with Freesat so that Freesat users can now access YouTube from the platform,” said YouTube’s product marketing manager Peter Sherman. “Our creator community is developing quality content that will delight and inspire viewers and we’re pleased to be able to bring it to people in new ways.” Viewers will be able to access YouTube’s vast range of user-generated content through the channel, as well videos provided by its 60 original channels.

Online-only businesses lead the way

A new study has found that the online-only businesses moneysupermarket.com and moneysavingexpert.com are the most visible finance brands on Google. Money Super Market is the most visible in paid search, while Money Saving Expert dominates the organic results, according to Epiphany’s Financial Services Sector Report 2013: The Science of Marketing. “The more traditional high-street brands listed in the top 20 are those that established a strong presence relatively early during the shift in consumer research and purchase behaviour from offline to online,” said Epiphany’s Andy Heaps. “But many of the newer online-only entrants have risen to the top. And of course, sites that are more visible in search stand a greater chance of attracting sales from consumers who are now driving millions of financial services related search queries in the UK every week.”

Apple working on cheaprer iPhone

Apple CEO Tim Cook has said that the company are exploring ways of driving down the cost of an iPhone. He has explained that while it’s unlikely they will be able to make the iPhone itself cheaper, there’s a good chance they will create a new product that features much of the same functionality, but at a lower cost. “We are making moves to make things more affordable,” Cook says. “When we came out with iPod it was $399, today you can buy an iPod Shuffle for $49. Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept, in some ways.”

Amazon is ‘most reputable’ company in US

Amazon is regarded America’s most reputable company, according to a new study by Harris Interactive. The company surveyed 14,000 members of the public and asked them to rank businesses based on six key points: social responsibility, emotional appeal, products and services, workplace environment, financial performance, and vision and leadership. Amazon toped the emotional appeal and products and services categories, and were in the top five of three other categories. The company secured an overall score of 82.62 out of 100, with Apple in second on 82.54 and Disney taking third on 82.12. Google came fourth and Johnson and Johnson finished fifth. Amazon’s vistory represents a significant shift from last year, when they were ranked fourth.

 



Digital Bytes: Email spend due to increase


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, spend on email marketing looks set to rise, users take a break from Facebook and Twitter scores a touchdown at Superbowl…

Email spend due to increase

Spend on email marketing will increase this year, according to a study conducted by the Direct Marketing Association (DMA). The organisation surveyed a wide selection of senior marketers and found that 89 per cent described email campaigns as “important” or “very important” to their work, while 56 per cent predicted their spend on email marketing would increase during 2013. “The report characterises 2012 as the year where email has defied market trends and carried the load in terms of delivering revenue,” chair of the DMA Email Marketing Council’s Email Benchinmarking Hub Dela Quist, said. “This is equally true for our clients, who closed 2012 up on budgets and targets for email but down in other channels. The result of these successes, as the report reveals, is that marketers will be investing even more effort in email in 2013.” The report also found that email marketing delivered an average ROI of £21.48 for every £1 spent last year.

Users ‘take a break’ from Facebook

Two-thirds of Facebook users take long break periods from the site, according to a study by Pew Research Centre. The centre discovered that the breaks can last for several weeks in some cases, with users citing a dislike for the gossip of their friends and the sense that they are wasting their time on the site as reasons for their absences. Other stats from the survey reveal that 20 per cent of internet users once used Facebook but no longer do, and only 8 per cent of those who have never signed up are interested in doing so. The full report can be seen on the Pew website, while a Q&A with the company’s Aaron Smith can be read here.

Mobile advertising revenue on the rise

Mobile advertising revenue will surpass $11.4bn in 2013, according to a new report conducted by Gartner. The figure, which is a significant rise on the $9.6bn revenue of 2012, is being attributed to mobile’s growing integration into 360 degree advertising campaigns, and is forecasted to grow to $24.5bn in 2016. “Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices,” said Andrew Frank, research vice president at Gartner. “This market will therefore become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers. Mobile advertising should be integrated into advertisers’ overall marketing campaigns in order to connect with their audience in very specific, actionable ways through their smartphones and/or tablets.”

Twitter Touchdown!

Finally, 24.1 million tweets were send about the Super Bowl, with the in-game tweets per minute peak hitting 231,500. That figure came during the brief power outage, and it was followed by the 185,000 tweets per minute attracted by Baltimore Ravens’ star Jacoby Jones’s record-breaking 108-yard return. It was, however, Beyonce’s much-anticipated half-time show that attracted the most tweets of the whole event, with 268,000 being sent at her set’s conclusion. The game is, of course, also a huge platform for adverts, and of the 52 ads that screened during the game around half made mention of Twitter. Facebook was mentioned in just four, while Google+ didn’t get a single mention.



Digital Bytes: YouTube considers paid channels


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, YouTube considers paid channels, Manchester United top the load league and Twitter becomes the world’s fastest-growing social network…

YouTube considers paid channels

YouTube is considering launching pay-to-view channels in a bid to rival traditional television, according to new reports. The video sharing website is keen to prove it’s a viable competitor to television and sees the high quality content paid channels would bring as the best way to do that. It’s thought subscription would cost between $1-$5 a month, with the paid channels rolling out in the second quarter of this year. At a conference last year, YouTube CEO Salar Kamangar laid out the company’s plans for paid content, explaining: “We have long maintained that different content requires different types of payment models. The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.”

United top load league

Manchester United are currently topping two different leagues – the Barclays Premier League and the website load speed league. According to new research condusted by web performance specialists Apica, United’s site takes just 0.4 seconds to load, with Liverpool’s being second-quickest (0.5 seconds) and Arsenal’s being third-quickst (1.3 seconds). West Brom, Wigan and Everton occupy the relegation zone with load times of 6.2 seconds, 6.3 seconds and 7.3 seconds respectively, and six teams have load time s in excess of five seconds all in all. “That so many teams in the Premier League have web sites with load times of five, six seconds is quite surprising,” said Apica CEO Sven Hammar. “Less than three seconds is considered acceptable without risking visitors leaving your web site because it is too slow. These slow response times are damaging to the clubs’ brand, fan loyalty and revenues.”

Twitter flies high

Twitter is the fastest-growing social media platform in the world, according to new data gathered by the Global Web Index. The company found that Twitter’s number of users grew by 40% in the fourth quarter of 2012, pushing its total monthly active users to 288 million. This is a huge increase on the 35.47 million the site had in July 2009 and it is estimated that over 21% of the entire population of the internet uses Twitter on a monthly basis. Global Web Index found that Facebook enjoyed the second highest growth in the fourth quarter of 2012, with Google+ in third place.

Businesses embrace m-commerce

Almost three-quarters of businesses have sites that are optimised for m-commerce, according to a new report from Sage Pay. The company surveyed over 1,500 online businesses and found that 73 per cent of them have now embraced m-commerce. “The results of the report prove that taking advantage of the mobile opportunity is critical to stimulating economic growth in the UK,” said Sage Pay CEO Simon Black. “With almost half of the businesses surveyed planning to introduce mobile apps in the coming months, Britain is poise for a bright future at the leading edge of mobile innovation.” The report found that 22 per cent of the businesses surveyed built a mobile app last year, and 56 per cent of those businesses said they are now generating 10 per cent of transactions through them.



Digital Bytes: Facebook launch conversion tracker


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, Facebook launches another new product, use of search engines rises in the UK and sports fans take to tablets and Twitter…

Facebook launch conversion tracker

Facebook has launched a conversion tracking tool that allows users to keep tabs on the success of their Facebook advertising campaign and tweak it accordingly. Facebook hopes the tool will make the site even more valuable to advertisers looking to ensure they get the best possible ROI on their campaigns. “Today we are excited to announce the global launch of a new conversion measurement and optimization system for direct response marketers,” a Facebook statement reads. “Facebook conversion measurement allows advertisers to measure the ROI of their Facebook ads by counting relevant user actions, such as registrations and shopping cart checkouts, that are driven by people seeing an ads on Facebook. Marketers can now also use optimized CPM (OCPM) to deliver ads to people who are most likely to convert on their websites. Beta tests have shown that when conversion measurement is used with optimized CPM, ads reduced the cost per conversion by 40 percent when compared to CPC ads using the same budget.” More information can be seen on the Facebook Studio blog.

UK search engine use rises

UK use of search engines increased by 17 per cent in 2012, according to new research conducted by Experian. The figure is up by 400 million on 2011, with a total of 2.7 billion visits to search engines from the UK being recorded. The numbers don’t make good reading for Google though, as the search giant saw its market share drop below 90 per cent for the second month in a row in December. “Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market. There are seven times more searches conducted on Google Sites than on all the other search engines combined,” said Experian Marketing Services’ digital insight manager James Murray. “However, this is encouraging news for Microsoft as bing once again starts to gain some momentum and traction in the UK search market. bing’s availability across multiple Microsoft devices and becoming the default search engine on sites such as Facebook has also contributed to an increase in market share as the way in which consumers use search engines continues to diversify.”

App downloads set to increase in 2013

Last year’s huge surge in app downloads is unlikely to end in 2013 as new research by adeven suggests that over 435,000 new apps will be released over the next 12 months. The company has found that 359,764 new apps were released in 2012, with July being the slowest month, seeing only 22,483 apps released. “We reviewed App Store results over the past five years and noticed a steady linear increase in the number of App Store apps, indicating that there will be over 435,000 new apps in the App Store by the end of 2013,” Adeven CEO Christian Henchel explained. “Naturally anything could happen to the industry, but we think these numbers are a fair prediction and an indication of the continued growth in the industry.”

Tablets score with sports fans

Sports fans are more likely to buy a tablet device than any other group, according to data gathered by the Nielsen group. The company found that 60 per cent of tablet and smartphone owners who use their devices for sports content do so on a daily basis, and that sports fans are also heavy users of Twitter, with 40 per cent of all TV-related tweets being about sports. “Live sports are all about real-time action, and mobile devices allow sports fans to keep up and discuss that action, while also providing instant access to the sports content they want — whether that’s score updates, fantasy stats or tweets to their favorite athlete,” Nielsen’s senior VP of Sports Stephen Master told Mashable. “Smartphones and tablets haven’t quite changed the live sports viewing experience yet — TV is still the top platform — but our research shows that more and more people are frequently using these devices while watching TV, indicating that these devices are enhancing that viewing experience.”

Stat Attack

How many emails were sent worldwide in 2012? How many websites are there on the internet? What’s the most active country in the world on Facebook? All these questions and more are answered by Royal Pingdom, who have gathered together the biggest and best internet performance stats from 2012 in one location. The popularity of web browsers, proliferation of mobile devices, and consumption of video and images are also covered in what constitutes a one-stop shop for all your data needs. (The answers to those top questions, by the way, are: 144 billion per day, 634 million and Brazil).



Digital Bytes: Video ad consumption rises


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, video ads dominate, Facebook launches Graph Search and CEOs struggle to get social…

Video ad consumption rises

Internet users watched 11.3 billion hours of video adverts last year, according to figures gathered by comScore. This is a growth of over 4 billion views on the figure from December 2011 (7.1 billion) and represents more than 22% of all videos viewed online. The comScore report reads: “Americans viewed 11.3 billion video ads in December, with Google Sites ranking first with nearly 2 billion ads. Time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 966 million minutes. Video ads reached 53 percent of the total U.S. population an average of 70 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 65, while Google Sites delivered an average of 20 ads per viewer.” Despite these impressive statistics, however, only 1.9 per cent of all minutes spent watching video online were spent watching video ads, so there’s still plenty of work to be done.

Facebook launch Graph Search

Facebook’s latest update is an internal search engine that will allow users to better navigate the site’s wealth of data. Announcing Graph Search at a highly anticipated press conference this week, Mark Zuckerberg explained that the search engine will use natural language to find photos from or data about users based on criteria such as location and interests. “We’re not indexing the web,” said Zuckerberg, who also dubbed the search engine the site’s “third pillar”. “We’re indexing our map of the graph – the graph is really big and its constantly changing. We look at Facebook as a big social database.” Zuckerberg was quick to allay privacy fears, saying that information would only appear if users let it, and insisted that rollout will be slow, with Graph Search becoming available “over the coming weeks and months”. As Graph Search does not search the web, only Facebook, it poses little threat to Google and PPC advertisingd, but Zuckerberg did admit that while the current focus is good user experience, Graph Search “could potentially be a business over time.”

CEOs fail to get social

Only 18 per cent of CEOs are on social networks according to figures released by global PR firm Weber Shandwick. The stat makes for poor reading especially when compared with similar research from 2010, which showed that only 16 per cent of CEOs had accounts – a measly 2 per cent rise in two years. Speaking to Mashable, Weber Shandwick’s President of Digital, Chris Perry said that fear is keeping the CEOs off Facebook and Twitter. “There is a risk with off-the-cuff commentary,” he said. “There are lots of examples of that hurting CEOs and the companies for being seen as undisciplined. These chief executives understand that their role does not change as storyteller-in-chief in the social age, it’s just a matter of how do you participate through company-owned properties rather than personal properties. They understand they have to be a leading voice, but they don’t think they have to spend their time amassing followers.” Weber Shandwick have put together an infographic featuring statistics on the social behaviour of the world’s top 50 CEOs.

Blowing bubbles with voice blogging

Voice-based blogging service Bubbly has launched in the UK with help from Manchester United star Rio Ferdinand. Bubbly allows users to create and share short voices messages called ‘Bubbles’ that can then have various filters (such as ‘Helium’ and ‘Synth’) applied; it is being dubbed Instagram for voice. “I love showing support for my fans, and Bubbly lets me connect with them in a way that I’ve never been able to before,” Ferdinand said. “Voice updates bring a fresh way for me to have a dialogue with my fans and I’ve been having a lot of fun posting recordings.” Thomas Clayton, CEO of Bubble Motion, Bubbly’s parent company, added: “We’re excited to bring such a fun and useful way of communicating with friends, family, and followers to Europe for the very first time. Having popular celebrities like Rio Ferdinand joining the service early on is great, because users will get to experience the Bubbly difference in the celebrity/fan connection right off the bat.”

Tablets create surge in new consumption

The consumption of online news rose over Christmas thanks to the wave of new tablet devices that were given as presents during the festive period. New research from YouGov shows that 12.2m adults now own a tablet, with four out of ten revealing that they use the device primarily to read news. “The UK tablet market is exploding,” Newsworks CEO Rufus Olins said. “These devices haven’t been around for long but after an extraordinary Christmas this research shows nearly 30% of the UK population now owns one. With intense competition driving down prices, more people are treating themselves to a tablet, across all ages and socio-economic groups. And they are spending a lot of time reading newspapers on their new gadgets. It is very good news for the news industry.”



Digital Bytes: Mobile use soars over Christmas


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, mobile use soars over Christmas, app downloads top 40 billion and Sony gear up for a new assault on the smartphone market…

Mobile use soars over festive period

Use of the mobile web reached an all-time high over Christmas, new figures have revealed. Conducted by eDigitalResearch and IMRG, the research shows that 89% of the 2,000 online consumers surveyed went online on either Christmas Day or Boxing Day, with around 30 per cent accessing through their smartphone and 21 per cent doing so via a tablet device. This is an increase of 8 per cent and 13 per cent respectively on 2011’s total. “The traditional Christmas Day and Boxing Day routines are changing,” eDigitalResearch’s head of research Derek Eccleston said. “More and more people this Christmas settled down to watch the television with their smartphone or tablet device to hand. Nowadays when someone sees a product being advertised or something that catches their eye on TV, the first thing they are likely to do is to reach for their Internet enabled device and search for it online.” Andy Mulcahy, head of communications at IMRG, added: “We know from previous research that 80 per cent of consumers use their mobile devices in front of the TV (known as ‘second screening’). This propensity for dual visual engagement is an interesting development, as it essentially makes TV adverts and sponsored programmes retail channels, and uniquely time-sensitive ones at that.”

App downloads top 40 billion

There have been more than 40 billion downloads from the App Store since it was set up, Apple have revealed. Just under half that number came in 2012, and 2 billion came in December alone as people got new iPhones and took advantage of the wealth of apps on offer. “It has been an incredible year for the iOS developer community,” Apple’s senior vice president of Internet Software and Services, Eddy Cue, said. “Developers have made over seven billion dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world.” There are currently 775,000 apps available for iPhones, iPads and iPods on the App Store.

Sony reveal new smartphone

Sony are making a fresh bid on the smartphone market by launching a new product in 2013. The Sony Xperia Z, dubbed a ‘super phone’ by the company, has been unveiled at the 2013 International Consumer Electronics Show in Las Vegas this week, and the company is hoping it will help them rival the likes of Apple and Google in the smartphone field. “The ingredients are there for us to garner the kind of market share that I think we deserve,” Sony Chief Executive Kazuro Hirai told the Wall Street Journal. Meanwhile, it is understood that Apple are working on a cheaper version of the iPhone with an eye to a possible 2013 release. The cheaper model would reportedly feature a less-expensive body made of polycarbonate plastic, rather than the aluminium used on the iPhone 5.

Samsung launch connected fridge

As we noted in our Trends for 2013 article, the Internet of Things is set to be huge this year, and Samsung have made an early gambit in this sphere by unveiling a Wi-Fi enabled fridge at the Consumer Electronics Show. The full-size fridge-freezer features a 10 inch touchscreen and runs on Google’s Android operating system. It also comes pre-loaded with cloud-based note-taking app Evernote, allowing foodies to note down their shopping list as the fridge’s stock runs low. The Samsung T900 will retails for around $4,000 (£2,500) and will be available in the spring.

LinkedIn tops 200 million members

Finally, LinkedIn has hit the 200 million member mark. It has taken less than a year for the social network to double its tally, having accrued 100 million members in March 2011. “This milestone is more than just a metric — it’s a reminder of the global footprint and the scale of impact our network has each day,” said the company’s Deep Nishar. “Members come first at LinkedIn and we remain focused on creating economic opportunity for every professional in the world. We look forward to bringing the power of the LinkedIn network to many more professionals in the coming years,” The company have also put together an infographic to celebrate their success.



Digital Bytes: Burberry tops digital poll


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, Burberry is best for the omni-channel experience, the BBC relaunch their Red Button service and Yahoo’s bid for mobile might continues…

Burberry best for omni-channel experience

Burberry offers the best omni-channel experience in the UK, according to research by Webcredible. The study has evaluated top brands’ online, mobile, tablet, in-store and social channels and found that Burberry ranks as ‘excellent’ with a total rating of 75.4 out of 100. Waterstones ranks second with 65.0, while Debenhams is third with 62.5. Trenton Moss, founder and commercial director at Webcredible, said: “Omni-channel is the next step for businesses, and is essentially about doing multi-channel properly. Retailers should now be looking to develop an overarching strategy that puts the customer first, creating a seamless experience no matter what technology they are engaging with. Retailers and brands should get going as soon as possible to remain competitive, but need not implement a comprehensive omni-channel approach immediately – small initiatives and campaigns are a good way to start. It’s all based on really knowing your customers, and reflecting what they truly want.” Topshop and Harrods complete the top five with 60.9 and 57.5 respectively.

BBC relaunch Red Button service

The BBC have relaunched their Red Button service for connected TVs. The new service, which is called Connected Red Button, will only be available on Virgin Media’s TiVo platform at first, but will roll out to other services in 2013. The new offering will feature additional content and provide access to channels such as BBC3, CBBC and CBeebies when they are off-air. “It doesn’t feel like the internet on TV, it feels like TV, which is important for the mainstream audiences,” said BBC general manager Daniel Danker. “The world is abuzz with talk about social TV, personalisation and second screen, all of which are important to us but all the data shows there is huge demand for red button, which continues to grow.” Danker added that over half of the UK population used the Red Button during the Olympic Games, with 56 per cent of people taking advantage of its additional coverage of the event.

Yahoo snap up OnTheAir

Yahoo’s bid to make a mark in mobile continued this week as they bought video chat platform OnTheAir for an undisclosed amount. The company are known to be focusing more on mobile under the stewardship of new CEO Marissa Mayer, and the OnTheAir acquisition marks the second known buy-out of her time in charge. “We heard how important mobile products are going to be at Yahoo going forward, that there’s a focus to make mobile products that are [part of people’s] daily habits,” OnTheAir’s CEO Josh Schwarzapel told Mashable. “That was our vision when we started the company, to build a daily use product. We gave it a good swing, but I don’t think we quite got there.” OnTheAir’s five-person team will now be joining up with Yahoo’s mobile team in San Francisco.

Second Screen on the rise

The second screen experience is on the rise according to new research from America conducted by the Nielsen company. The organisation found that one in three Twitter users are active on the site while watching TV, with tablet owners being slightly more likely to do so than mobile users. People are also spending more time on portable devices while watching TV, with Americans spending 157.5 billion minutes on mobile devices in July 2012, compared with 81.8 billion minutes in July 2011. “There are big and interesting implications,” Nielsen’s vice president for social media Deirdre Bannon said. “I think both television networks and advertisers are onto it.” Indeed, so pervasive has social media become that a third of people aged between 18 and 24 admitted to using Facebook or Twitter while in the bathroom.



Digital Bytes: A very Black Friday for social media


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, social suffers dark times on Black Friday, mobile lights the way at Christmas and The Guardian and Grazia launch new mobile platforms…

A very Black Friday for social media

Social media generated less than 1% of total online sales on Black Friday, according to a new study conducted by IBM. Black Friday is the first day after Thanksgiving and it traditionally marks the beginning of the Christmas shopping season in the US. Social has proven a significant driver of sales in the past, but this year it found its stock fall, with Facebook, LinkedIn and YouTube providing just 0.34% of referrals, while Twitter contributed a flat 0%. Despite this, consumers took to social media to talk about purchases they made and IBM claim that they voiced positive sentiment at a 3 to 1 ratio. Overall, online sales on Black Friday grew by 20.7% on last year, with mobile proving the most effective driver of traffic. Mobile browsing on retail sites rose to 24% (up 14.3% on last year) and sales went up 9.8% to 16%. More facts and stats about Black Friday can be seen on Mashable.

Mobile lights way at Christmas

There’s more good news for mobile browsing from the UK as it’s been predicted that consumers will make around £330m of purchases on their mobile devices in the run-up to Christmas. The research, which has been conducted by Deloitte, has also found that 10 per cent of instore sales will be influenced by customers’ use of smartphones, and all in all smartphones will have influenced around £3.5bn of sales by the end of the Christmas season. Ian Geddes, UK head of retail at Deloitte, said: “As food prices continue to increase, we would expect general merchandise to be flat at best and very possibly experience a slight fall as consumers decide to save the Christmas dinner. However, this hides a more complex story. Increasingly, we are seeing examples of certain retailers performing strongly and others weakly within the same sector. Shoppers are responding to those retailers that combine the right products with exceptional customer service across all channels, dynamic and exciting online and mobile sites and a brand that they want to be associated with and invest in.”

Guardian launch new mobile site

Guardian News and Media has unveiled a new mobile site that is designed to accomodate all mobile devices and tablets seamlessly. Created on a new platform in-house, the site has been designed to offer an easier reading experience and features photo and video galleries prominently. Tanya Cordrey, chief digital office at Guardian News and Media, said: “As the use of mobiles and tablets continues to grow rapidly, so does the range of devices and screen sizes on which people are reading us. We want to ensure our readers have the best possible experience when looking at the Guardian website on any type of small tablet or mobile. Our new mobile site not only means that users will be able to reach our content faster with a refreshed design that automatically adapts to their device, but having rebuilt it from the ground up will also enable us to release new features, improvements and updates more often in response to user feedback. Our aim is to give our users the best experience and content no matter what type of device they’re using, and this website is a huge step towards that goal.”

Grazia unveil shoppable edition

Womens weekly magazine Grazia has launched an interactive edition that lets users buy items directly from its fashion pages. Available exclusively on Newsstand, the interactive edition includes a ‘Shop, Share and Save’ feature, with the save functionality allowing users to save content onto a wishlist. “Our readers expect so much more than a PDF of Grazia on the iPad and I’m thrilled to be able to offer them something fresh, useful and genuinely different to anything else out there,” Grazia Editor-in-chief Jane Bryton said. “Having the shop, share and save feature as our core function gives our readers instant Grazification – at their fingertips.” Boots and ShopStyle has already signed on as partners.

Speed up for increased sales

A fast website could make or break an online sale, according to a new infographic by SmartBear. The expected load time for a site is three seconds, but the average load time for retail websites is 10 seconds. This is 10% faster than the average in 2011, but still not enough to stop a decrease in revenue. Faster load time means greater revenue and the infographic estimates that if Amazon’s load time were to slow by just a second, it would cost the company $1.6bn in sales. More facts and stats can be seen here…

 



Isle Of Arran release Robert Burns Single Malt Whisky


A special edition single malt whisky has just been launched by the Isle of Arran Distillers. Robert Burns Single Malt is actually a re-release, named after the famous Scottish poet who is synonymous with this time of year.

Officially available in shops now, Robert Burns Single Malt is made in a combination of ex-bourbon and ex-sherry casks, giving it its smooth flavour and distinctive colouring, making it a snip at £28.99 per 75cl bottle.

Speaking about Robert Burns Single Malt Whisky, James MacTaggart, Isle of Arran’s Master Distiller, said: “This malt has been skilfully created by combining different ages to produce a beautifully rounded whisky.

“The sweet, fruity notes and the depth of flavour mean that this malt can be happily enjoyed neat, on the rocks or as part of a classic whisky cocktail.”

Euan Mitchell, Managing Director of Isle of Arran Distilleries, added: “As a Patron of the Robert Burns World Federation we wanted to create something special and with the end result we have achieved liquid poetry.

“Both Burns and whisky are global Scottish icons and we aim to promote this new bottling around the world”.

For more information visit DrinksBrands.com