Tag Archives: development

In the News: Cold Call app

Fast Web Media’s work on the Coors Light Cold Call app has been mentioned in a story on Media Week.

Working with VCCP and Life agencies, Fast Web Media implemented the build of the app, which allows customers to send a personalised ‘Cold Call’ from Jean-Claude Van Damme to their friends.

The story reads: “Each message is crafted from a selection of pre-recorded phrases, including “chica”, “pal” and “buttercup”, an explanation of why he’s calling (including not to “save him from angry bears”) and a simile that describes how much “Coors makes JCVD’s nipples freeze”.

“Once the call is completed, the recipient is sent a link to download a voucher for a free Coors Light four-pack at a local off-licence or supermarket, or for a free pint at participating pubs. There is also a prompt for the consumer to view the latest Coors Light TV spot online.”

The full story can be read on Media Week…

FWM build Carling Zest app

Fast Web Media has helped build a new online and smartphone app to launch Carling’s new drink, Carling Zest.

Zest is a summer drink that is infused with a hint of lime, and Carling wanted to celebrate its launch by offering users the chance to create their own sound of summer.

Liaising with other agencies, we developed a YouTube and mobile app that features a soundboard comprised of several classic summer sounds. These include the sound of a man playing football, partygoers enjoying a BBQ and people relaxing at the beach.

Users can then blend these soundclips together to make their own unique summer mix that can be recorded and entered into a competition. The best mixes – as judged by DJs Jaguar Skills, DJ Food and DJ Yoda – will win tickets to V Festival.

The 2.8% abv citrus-flavoured summer-rollout went on sale in the off-trade and in the on-trade in bottles in March. It will be available in independent UK pubs and restaurants until the end of September.

Join our development team!

Looking for a new challenge? Want to be part of a thriving digital media agency? We might just have the job for you.

Due to expansion, we’re on the lookout for three new junior and mid-level PHP developers to work in our MediaCityUK office.

You would join a highly skilled team of developers, working with PHP, Linux, Apache and MySQL as well as a range of other open source technologies across all web platforms.

Applicants must be able to work as part of a team as well as individually, be highly self-motivated, and should expect to receive immediate responsibility on live projects for real clients.

Requirements include:

•    Experience with Kohana, Magento or WordPress frameworks

•    Exposure to mobile application development

•    Experience of Linux administration

•    Availability for an immediate start

Compensation: Competitive. Dependent on experience and Company Profit Share programme

When submitting your CV, please state your salary expectations. Click here to submit your CV.

Interviews will be held immediately on receipt of suitable applications. The interview process will include exercises designed to test standards of knowledge within the respective areas.

With offices in Manchester, London, Amsterdam and Athens, Fast Web Media is an award-winning digital agency specialising in search marketing and tech development.

With over 15 years of experience under our belt, we have a rich heritage of working with some of the leading rights holders and consumer brands in Britain and Europe.

FWM revamp FWA digital presence

Fast Web Media has helped the Football Writers’ Association improve its online presence and reach out to new users and members by revamping the organisation’s digital strategy.

FWM and the FWA have enjoyed a fruitful digital partnership over the last ten years, and FWM was tasked with creating a new digital strategy that would help the Association connect with football fans across the country.

Liasing with FWA chairman Steve Bates, we devised a new website that would offer a platform to promote FWA events and information. The site is fully social, incorporating the FWA’s new Twitter feed, Facebook page and YouTube channel.

We have also created a new LinkedIn page to offer an area for members to interact in a more formal environment.

“As an organisation we are always striving to improve the service we offer to our members as well as promoting the FWA as one of the key bodies within football,” said FWA Chairman Steve Bates.

“To that end, we are all delighted with the new look website at the FWA and believe it offers us the chance to reach our members – and those interested in learning more about us – quickly and efficiently.

“And with the addition of social networking links like Twitter and Facebook the website allows us to reach even more people than previously, Fast Web Media have done a great job for us once again.”

Fast Web Media CEO Mike Flynn added: “Fast Web Media is proud to count the Football Writers’ Association among our partners. We have enjoyed a great working relationship with the FWA over the last decade and are looking to continue it for many years to come.

“The new site delivers a wide range of new functionality and opens up new doors for the FWA. We will be helping the FWA make the most out of their new site and social platforms.”

Established in 1947, the Football Writers’ Association currently has 400 members across the country and hosts a series of major awards ceremonies throughout the year, including the Football Writers’ Association’s Footballer of the Year.

HTML5: What can it do for you?

The web has changed. The introduction of HTML 5, the fifth revision to the HTML standard, which is still under development but receiving a gradual roll-out, has opened up the web in a way that’s never been possible before. More flexible and fluid, the Internet in 2011 is a playground for designers and developers to create interactive websites that feature a wide range of multimedia add-ons. As a result, websites are more user-friendly and ultimately more engaging than they’ve been before. Under HTML 5 there are no limitations. If you can think of it, the chances are you’ll be able to do it.

So how does HTML5 make this possible? Put simply, it streamlines and simplifies the development process to take into consideration all the different elements a modern website needs to function – and there are quite a few. Web development is complicated. A website is no longer a single monolithic entity; it’s a labyrinth of tangled elements – tags and codes, video players and audio devices, social plugins and third-party add-ons. Without HTML5, developers have to learn and implement tools like Flash or Silverlight to incorporate elements such as these into a website’s construction, but this increases build time and leaves the website more vulnerable to failure.

HTML5 removes the plug-ins and third party programs to make for a less cluttered build. This is achieved via DOM and HTML support for multimedia, which essentially means that such features are now built into the websites, rather than added onto them. This is great news for developers, who are now able to use stand-alone HTML to create multimedia features and interactive add-ons. The build is made easier, which means the time spent on it is reduced and, ultimately, the cost comes down. Developers can get on with developing, clients get better value for money and the user has a state of the art website at the very cutting edge of technology. Everybody wins.

HTML5 also helps to futureproof against forthcoming platform developments. The dawn of smartphones and tablets has meant that the desktop PC is no longer the only way you can browse the web. However, developments such as this bring headaches too – with so many different platforms out there all displaying websites at a different resolution, how can you be sure your website works on all of them? It’s a lot easier with the responsive web! HTML5 comes with a new web-building philosophy; instead of trying to detect the platform it’s being viewed on and deliver content accordingly, a web page simply adjusts to the available screen size and uses the features available to it. This future-proofs a site because as platforms evolve the user will continue to see the best possible view of the site. Though this means there’s more time spent in the initial stages of development, it means less work in the long run. Any updates need to be made just once rather than multiple times – there is, after all, just the one website now.

Developers aren’t the only ones who’ll benefit from HTML5 and the responsive web though; SEOs will also find things easier. HTML5 improves a site’s optimisation by using semantic elements such as <section>, <video> and <article> tags. These have been introduced to reflect the usage of a modern website and help define elements of the site. For example, an element such as <article> can be found around a blog and helps define a self-contained piece of content that can be distributed independently. This makes it easier for a search engine to scan your website and see exactly what everything is, differentiating, for example, content in a blog from copyright information in the footer. It won’t push you up to the top of Google, but it’ll help.

Fast Web Media is already designing and developing websites with HTML5, including the one you are currently reading now. If you’d like to find out what we can do for you and your website using HTML5, just get in touch.

Carling Cup kicks off with FWM

The first round of the Carling Cup gets underway on the evening of Tuesday 9th August and Fast Web Media is helping football fans follow the action from first kick to last with the competition’s official website.

As part of our long-running association with Molson Coors Brewing Company and the Carling brand, we have run the official Carling Cup site since the 2009/10 season. Last season, we also built a comprehensive mobile version of the site that features much of the content and functionality of the desktop site.

Offering a vast range of Carling Cup content, Fast Web Media ensures that the site is always up to date with the latest news, fixture, round and draw dates and all the best pictures from the latest games, so fans are never more than a click away from the information they need.

Supporters can also stay updated with the matches as they happen with the Carling Cup live scores section, which incorporates Twitter opinion from fans into an ongoing text commentary covering all that night’s games.

Last season, we launched the Carling Facebook page and we will use that platform again this year to offer supporters the opportunity to win tickets to every round, including the final at Wembley in February.

The first round of the competition gets underway tonight, with Leeds v Bradford and Nottingham Forest v Notts County among the pick of the fixtures.