Tag Archives: Carling

FWM develops new Carling website

Fast Web Media has continued its long running relationship with Carling by rebuilding the brand’s website to a sleek modern design.

The new website was designed by creative agency Creature, and features a module based layout that displays the most important aspects of the site in different sized boxes, making the site more visually appealing and user friendly.

The site is fully responsive and fully social, with individual Facebook and Twitter modules featured on the homepage, along with social sharing buttons featured in each module.

Fast Web Media will be liaising with Creature to further develop the website for the rest of 2013 and into 2014 so keep your eyes peeled for new features.

For more information on our development work, please visit the Technical Development section of our Services page.

FWM develop Corona Extra site

Fast Web Media has helped re-develop the website of Molson Coors Brewing Company brand Corona Extra.

FWM worked with other agencies to develop the new site, which has been re-designed to reflect the brand’s current ‘The Place to Be’ campaign.

Built using HTML5, the new site leads with a carousel featuring imagery and videos, and allows users to click through to the brand’s Facebook page to get information about events Corona are involved with.

In-keeping with the ‘Place to Be’ motto, the site also features functionality that tells you your current location.

Fast Web Media have worked with Molson Coors on a number of high-profile projects, including those for Coors Light and Carling Zest.

For more information, please visit our Case Studies section.

FWM’s Cup QR overflows for Carling at Isle of Wight

Fast Web Media helped Carling take their brilliantly refreshing lager to the Isle of Wight festival by devising and creating a QR code-based promotion for the company.

300,000 cups at the festival featured the QR code and once scanned it directed users to an age-gated Carling mobile page where they could input their data.

Winners received a mobile voucher which they could redeem at the Carling Refresh Rooms in exchange for a free luxury shower.

The promotion proved a huge success and it helped Carling reinforce their association with the festival.

Fast Web Media recently helped Carling launch their new summer lager, Carling Zest, by developing a YouTube and smartphone app.

FWM build Carling Zest app

Fast Web Media has helped build a new online and smartphone app to launch Carling’s new drink, Carling Zest.

Zest is a summer drink that is infused with a hint of lime, and Carling wanted to celebrate its launch by offering users the chance to create their own sound of summer.

Liaising with other agencies, we developed a YouTube and mobile app that features a soundboard comprised of several classic summer sounds. These include the sound of a man playing football, partygoers enjoying a BBQ and people relaxing at the beach.

Users can then blend these soundclips together to make their own unique summer mix that can be recorded and entered into a competition. The best mixes – as judged by DJs Jaguar Skills, DJ Food and DJ Yoda – will win tickets to V Festival.

The 2.8% abv citrus-flavoured summer-rollout went on sale in the off-trade and in the on-trade in bottles in March. It will be available in independent UK pubs and restaurants until the end of September.

Molson Coors to buy Staropramen maker StarBev for $3.5bn

Molson Coors StarBevAmerican brewer Molson Coors is to buy Staropramen maker StarBev and its nine breweries in central and eastern Europe for $3.5bn (£2.2bn).

The Denver brewer is betting on a vibrant region once the economic crises subsides in the European Union.

“The central and eastern European beer market is attractive, with strong historical trends and upside potential as the region returns to its pre-economic-crisis growth rates,” said president and chief executive Peter Swinburn.

StarBev had sales of about $1bn last year, brewing more than 11m barrels of beer.

The company, which also brews Bergenbier, Ozusko and Borsodi beers, is owned by funds advised by CVC Capital Partners and StarBev management.

A deal for StarBev would help Molson Coors put its brands, such as Carling, into the hands of beer drinkers in central and eastern Europe.

To read the full article, visit The Guardian.


Carling call on FWM for ‘Brilliant’ Activity

Fast Web Media has continued its long-running work with Carling by helping the brand launch and promote their new ‘That’s Brilliant‘ promotion.

The competiton asks entrants to submit the most brilliant moments of their life to the site for the chance to win a crate of Carling and tickets to the 2012 Carling Cup Final.

Winners are decided by a public vote and their moments are displayed on the Carling site’s ‘Wall of Fame‘ section.

Fast Web Media has built all the That’s Brilliant pages on the Carling site, along with a mobile version and a bespoke tab on the Facebook page. The competition is being supported by Facebook ad and PPC activity.

The competition will run until February 3rd and the top ten moments with the most votes will be selected for prizes every two weeks. The top two will win Carling Cup Final tickets; all ten will win a 24x500ml crate of Carling.

At the end of the competition, an overall winner will be selected by a Carling panel. This person will have their moment displayed on the big screens and in the matchday programme at the Carling Cup final.

The winner will also be presented with a trophy at the side of the Wembley pitch on Carling Cup final day.

Football League eyes new League Cup sponsor

Football League Cup looking for new sponsorCarling’s 14-year sponsorship of the Football League cup could end next year after the governing body for Championship, League One and Two clubs said it was talking to other brands about taking over.

Molson Coors’ exclusive negotiating period has ended without agreement to extend the current three deal, believed to have been worth £20m, beyond this season’s competition. It is thought that the two have failed to agree a price.

Molson Coors is keen to stress that it remains in talks with the Football League and will continue to focus on backing this year’s tournament. The beer brand recently launched a bid to broaden its appeal with new positioning, packaging and a sub-brand, to try and boost sales.

To read the full article, visit Marketing Week.


Carling launch new advert

Carling have launched a new advert to coincide with the redesign the brand is currently undertaking.

The promo, which has been created by award-winning commercial and music video director Walter Stern, debuted last Friday and has already attracted plenty of attention.

It focuses on a commuter as he takes a Brilliantly British Journey to reach his goal of Carling refreshment.

A visually stunning piece of film-making, the advert evokes Carling’s strong connection with festivals and sport.

The advert is set to the sounds of up-and-coming British singer Alice Gold, whose cover of the 1960s classic Wondrous Place accompanies the commuter on his journey.

You can view the advert on Carling’s new official YouTube page or on the Carling site.

Not digital – New Carling ad looks to launch 2 billion pint brand

Carling TV advertA new Carling television advert has been launched nationally by brand owner Molson Coors as part of a a £7.3 million investment into the brand in an effort to turn the lager into “a two billion pint brand”.

The 60-second advert plays on the lager’s new tagline, Brilliantly Refreshing, and is set to music by up-and-coming British singer-songwriter Alice Gold who will also support the campaign with a full-length single version which will be available for Carling fans to download via iTunes.

Chris McDonough, marketing director at Molson Coors (UK & Ireland) said: “The advert brilliantly encapsulates where we want to take Carling.

“Whilst Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market. This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”

The advert will also roll out across cinema screens from next month.

Check out the new Carling advert.

To read the full article, visit Morning Advertiser.

Click to take a look at some of Fast Web Media’s work with Carling.