Fast Web Media is helping Carling launch their new premium lager Carling Chrome with activity on Facebook and the brand’s website.
Carling Chrome is a premium lager that’s precision brewed for a lighter taste. With a distinct aroma, it delivers all the subtle flavours created during fermentation.
The lager is available at selected Asda and Morrisons stores now, and will be rolled out across other major chains over the next two months.
Fast Web Media is helping promote the new lager by running two competitions on the Facebook page and website.
Five lucky winners will be selected at random on the website, while another five will be picked from the Facebook page. All ten will win a crate of 12x330ml bottles.
All entrants have to do to stand a chance of winning is fill in their details. Over 18s only. Terms and Conditions apply.
For more information on the work Fast Web Media undertakes for Carling and Molson Coors Brewing Company, please visit our Case Studies section.
Molson Coors is working with a “small number” of pub chains to launch its female-friendly Animée beer brand, and Carling Chrome.
The new brands, launched last week, will be in pub outlets from 22 August — although details of the pub chains stocking the products are currently under wraps.
Molson Coors chief executive Mark Hunter admitted “we are prepared to fail” with the new launches, but said the category urgently needs the boost the innovation will bring.
The company aims to re-invigorate the beer category and return the sector to growth by 2020.
To read the full article, visit Morning Advertiser.
Molson Coors have revealed plans for a £7m repositioning of flagship brand, Carling.
The lager brand will undergo wholesale changes which will include a refreshed visual identity, aluminium bottle packaging, new product development and a strategy based on the new positioning ‘Refreshingly and brilliantly British’.
Carling hope that changes will transform the brand into a 2 billion pints-a-year brand by 2014, boosted by the launch of a premium variant, Carling Chrome.
Chris McDonough, Marketing Director, Molson Coors for UK and Ireland, said: “The Carling rebrand will be delivered according to a five-point plan, which will include new communications, a new premium visual identity, innovative new packaging, innovative new products and a long term vision & strategy.”
The new, re-branded Carling will launch in August.
Carling owners, Molson Coors have announced plans for the launch of its new premium lager, Carling Chrome.
As part of Carling’s £7m repositioning, which includes the new strapline “Refreshingly and brilliantly British”, Carling Chrome will be positioned as a the lighter tasting premium sub-brand of its master brand.
The new unisex targeted beverage is vital to the long term strategy of Carling.
Molson Coors UK and Ireland Marketing Director, Chris McDonough, said: “Our aim is to bring Carling back to being a proud category leader, through a new brand repositioning and the launch of Carling Chrome.”