Tag Archives: Apps

Shoppable platform, Lego campaign and O2 takes over Weve

This week in Digital Bytes: Net-A-Porter is launching its own shoppable social platform, Lego has partnered with Facebook for its latest campaign that focuses on creativity and O2 aims to revamp mobile ads with the acquisition of Weve.

Net-A-Porter to launch shoppable social network

Source from Flickr
Source from Flickr

Net-A-Porter is launching shoppable social platform that focused on fashion and creating authentic and personal dialogue with the consumers online.

Called Net Set, the platform will unite Net-A-Porter’s social media, fashion and shopping communities in one place. Users will be able to comment, advice and recommend items and content to friends and upload and share images of themselves wearing different clothing items.

In addition to profiles helmed by each of Net-A-Porter’s 350+ designer brands (with accounts run by each house’s social media team), The Net Set also launches with 20 style ambassadors, who have been chosen to lead the platform’s conversations.

Sarah Watson, Vice President of Social Commerce at Net-A-Porter Group said the social network, which was developed in-house, began as a “secret start up project” with the goal of reimagining the fashion site for the mobile, social consumer. 

“Everything we do at Net-A-Porter is with the customer in mind… We have been building award-winning shopping apps since 2009 that focus on fashion authority and globally renowned edit, but this is the first time we have redefined the shopping experience with the consumer as the curator.”

Lego launches Facebook campaign to spark kids’ imagination

Source from Flickr
Source from Flickr

Lego has partnered with Facebook for its latest campaign, which asks children around the world to create an imaginary character called a “kronkiwongi”

As part of the campaign Lego is encouraging parents to upload their children’s interpretations of the character. Facebook’s Creative Shop and Lego will then create another video in the fourth week of the campaign showing the different and unique “kronkiwongis”.

Lars Silberbauer, the Director of Global Social Media and Search at Lego, said: “Our hope with this project is to inspire and engage parents all over the world, through an unscripted experience that sees children from different countries and cultures doing what they do best – using their creativity.

Rob Newlan, the Head of Creative Shop, said: “The creative potential surrounding this project was unlimited, but our focus was to develop something that felt true to the Lego purpose and would resonate with parents on Facebook.


O2 reveals plans for mobile ad acquisition Weve

Source from Flickr
Source from Flickr

O2 has officially confirmed its acquisition of mobile marketing proposition Weve. Prior to the acquisition, Weve pulled in data from 23m customers across the three operators, targeting mobile ads to customers by location and demographic.

O2 believes that adding in extra data from its own digital businesses, O2 Priority and O2 Wifi, could make Weve one of the biggest players in mobile ads.

Ads appearing to O2 Priority customers opting into Weve might look more like exclusive offers. For example, a regular visitor to McDonald’s might see Weve-powered offers show up if they stay away for a few weeks.

O2 digital director David Plumb said: “What we would love to be able to do is McDonald’s to serve ads based on an offer. That can vary by time, or location, or if you have been away for a few weeks. Those layers of data start to really personalise offers, and consumers get exactly what they want.”

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Digital Bytes: John Lewis to Incubate iBeacon and Smart Home Technology

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week our post focuses on John Lewis’ improvement of its shopping experience with iBeacon technology, a live music TV advert to promote Google Play and Facebook’s autoplay videos in the UK.

John Lewis to incubate iBeacon and smart home technology in JLAB unit

John Lewis has revealed the five finalists of its JLAB technology incubator, with ideas including 3D room planners, an in-store entertainment system using iBeacons, and in-store tracking sensors.
The five start-ups are competing for a £100,000 investment that will involve John Lewis taking an equity stake in one of the companies, after a 12-week incubation period involving all the finalists.
John Lewis has named the five finalists as Localz, Musaic, SpaceDesigned, Tap2Connect and Viewsy. Localz uses proximity and iBeacon technology to let retailers know when their “best online shoppers” have arrived as they enter the store. Musaic is a wireless hi-fi system that can stream music from any platform in multiple rooms in a house. SpaceDesigned is an online app that allows consumers to create virtual 3D versions of their homes in order to see how potential new furniture might fit. Tap2Connect provides an after-sales service that uses “smart labels” to track a product’s lifecycle and make on-going service or repairs easier to handle. Viewsy uses in-store sensors to track customers’ behaviour as they move through a store to help the retailer provide a “more personalised and efficient” service.
Paul Coby, IT Director at John Lewis, said: “We’re confident that the JLAB finalists each have an idea with real potential to either improve the shopping experience or offer customers something new to use in the home.”

Sam Smith to perform in live music TV advert to promote Google Play

Brit award winner Sam Smith will perform his number one single Stay with Me in the first ever live music broadcast during a commercial break.
The live performance ad will last for three and a half minutes, and comes as Smith’s debut album, In The Lonely Hour, is released. Smith, who won this year’s Critics’ Choice Award at the Brits, said: “It’s incredible to be part of a world first. Stay with Me being broadcast live to the nation will be a very special moment for me.”
Google UK’s Stephen Rosenthal said: “Through Google Play Music, we’re looking to shake up the way music lovers connect with the bands and tracks they love. What better way to show our ambition than lay on this world first with Sam Smith, one of the hottest acts on the planet today.”

Facebook brings autoplay video ads to the UK

Facebook is to begin trialling its Premium Video ads in the UK next month, a format that plays videos automatically without sound as users scroll through their News Feeds and is designed to help marketers produce large scale awareness and branding campaigns.
The social network first began trialling Premium Video ads in the US in December last year with a select group of brands’ campaigns appearing in May. It is now opening up the format to advertisers in the UK, Canada, France and more. The format works on both desktop and mobile, with 15-second videos playing as they appear on screen without sound. If a video is clicked, it becomes full-screen and begins to play with sound.
At the end of the playback a carousel featuring two additional videos will appear, which Facebook says offers users an easier way to discover more content from brands.
For mobile users, only videos that have been previously downloaded in advance when the device was connected to WiFi will play automatically, mitigating the risk of video playback eating into users’ data plans.
Users in the UK could see Premium Video ads appearing in their feeds as early as June, but as all videos must go through quality control via preferred marketing developer partner Ace Metrix, it is likely most campaigns will not launch until September – a key back-to-school advertising period.
When Facebook first trialled autoplaying videos in September on non-commercial user-uploaded videos it claimed to have seen a 10 per cent interest in people watching, liking, sharing and commenting, likely because they did not require a click to begin playing. Facebook says early results of its US Premium Video advertising trial are “strong”, but did not offer further details.
Paul Armstrong, Digital Orange Consulting, says: “It’s still early days to tell how users will react to the new format, but generally people’s eyes do focus more towards moving images.

FWM build Corona Party Playlist app

Fast Web Media has built a new app for Corona that allows users to create and share Spotify playlists via Facebook.

The Corona Party Playlist app allows users to set up a Facebook Event and invite friends to attend. A Spotify playlist can then be created with the organiser and their friends contributing to it.

The app takes advantage of Spotify’s API to allow users to search for and select their favourite tracks within the app. Once on the playlist, tracks can be voted either up or down the list.

Should a track receive enough negative votes, the person who selected the track can make their case for it by clicking ‘PLEA’ and writing a message to convince their friends it should be part of the playlist.

Playlists can be changed at any point up to 24 hours before the start of the event, and the event can be shared to particpants’ Timelines.

The app will be developed further in the future, with Fast Web Media currently working to add functionality that shows Corona stockists in the locality of the event venue.

Captain Morgan USA release smartphone app

Captain Morgan Smartphone app gameDiageo’s Captain Morgan have released a free smartphone app that allows users to ‘command the seas like the real Captain Morgan’.

The app is available for free on Android devices and the iPhone now.

It’s targeted to the USA market with promotion taking place on the brand’s American Facebook page with a dedicated tab and status updates.

The app itself allows the user to be a Captain of a fleet in a battle for the nation. It features Facebook connectivity so users can challenge their friends and users can also have the chance to compete for prizes from MLB.com by ‘flying the flag’ of their favourite Major League Baseball team.

FWM build Carling Zest app

Fast Web Media has helped build a new online and smartphone app to launch Carling’s new drink, Carling Zest.

Zest is a summer drink that is infused with a hint of lime, and Carling wanted to celebrate its launch by offering users the chance to create their own sound of summer.

Liaising with other agencies, we developed a YouTube and mobile app that features a soundboard comprised of several classic summer sounds. These include the sound of a man playing football, partygoers enjoying a BBQ and people relaxing at the beach.

Users can then blend these soundclips together to make their own unique summer mix that can be recorded and entered into a competition. The best mixes – as judged by DJs Jaguar Skills, DJ Food and DJ Yoda – will win tickets to V Festival.

The 2.8% abv citrus-flavoured summer-rollout went on sale in the off-trade and in the on-trade in bottles in March. It will be available in independent UK pubs and restaurants until the end of September.

Havana Club readies global experiential push

Havana Club Mojito Embassy barRum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.

The first bar opened on Friday in Milan and features Havana Club bartenders showing shoppers how to make a Cuban mojito.

After its two week run in Milan, the bar will rollout across Europe, including the UK, Portugal, Belgium and France.

Each country will have a tailored Facebook app to raise awareness for the experiential drive and grow its online audience.

PR activity and outdoor campaigns will run alongside the experiential campaign.

Havana Club intends to run the Mojito Embassy bars as a long-term brand-building intiative and has not put an end date on the campaign.

Lucy Bonnetier, brand manager at Havana Club International, says: ‘We wanted to restore the value of the authentic Cuban mojito, demonstrating its superiority to ready to serve variants, or those made using rum from elsewhere.

Havana Club International is a 50:50 joint venture between Pernod Ricard and the Cuban government.

To read the full article, visit Marketing Week.



Budweiser extends its sponsorship of the FA Cup to the second screen

Zeebox FA Cup BudweiserThis Saturday the FA Cup broadcast in the UK will for the first time enable fans to engage via the second-screen and social media in a coordinated campaign from FA Cup sponsor Budweiser in partnership with the Football Association.

Football fans will be able to enhance their experience of one the biggest football events of the year by tweeting to win the match ball, releasing their inner referee via the BE THE REF game in zeebox, voting for the Man of the Match via Facebook, participating in spontaneous match polls, and much more.

This ground-breaking social media campaign was created by Vizeum and zeebox with support from the Football Association via Engage Sports Media, Tellybug, Monterosa and Opta.  It brings together exclusive content from partners including the Football Association, with cutting-edge interactive widgets from Tellybug and Monterosa, and zeebox’s award-winning social TV platform that enables fans to engage with friends and get up-to-the minute match stats and behind-the-scenes videos.

To read the full article, visit App Market.


Budweiser launches augmented reality app

Budweiser AR FA Cup appFA Cup sponsor Budweiser is adding an augmented reality feature to its tournament app as it ramps up marketing ahead of the tournament’s semi-finals this weekend.

The update to the ‘Man of the Match’ app will let fans scan promotional Budweiser beer mats to see the FA Cup appear in 3D on their smartphones and tablet devices.

The app, which was introduced during the first round of the FA Cup last November, lets fans vote for their Man of the Match through every round until the final next month (5 May).

Elsewhere, Budweiser will partner with ESPN to sponsor the broadcaster’s coverage of the Liverpool and Everton semi-final on Saturday (14 April). The tie-up will feature a branded programming strand within ESPN’s coverage as well as a documentary that explores the competitions history.

To read the full article, visit Marketing Week.


Carling’s iPint top FMCG app

Carling iPint Carling’s iPint app is one of the top free iPhone apps and is the top FMCG app of all time.

In an announcement made by Apple to celebrate that there has been 25 billion downloads to date from their App store, they released lists of the store’s most popular products.

It was good news for Fast Web Media client, Carling, as the iPint iPhone app sits 19th in the top 25 of free downloads, a list topped by Facebook, Skype and eBay.

The full lists, including paid apps and lists for iPad can be seen on The Guardian’s Apps Blog.


FWM developers win at Facebook event

Fast Web Media developers Dave Carlson and Terry McNicholls were given an award for their use of Facebook’s Open Graph technology at a Hack Day event held in London on Monday (March 5th).

The day was set up by Facebook to help developers get hands-on experience of Open Graph, and as part of the activities attendees were invited to build examples of social apps and games that could be created on the site.

Dave and Terry made a mobile version of the Goossens Wonen en Slapen site, one of our clients, using responsive design to scale for different devices.

They used Open Graph to create a system that would post user actions onto their Facebook timeline, meaning that when a user rated, reviewed or recommended a product, related messages would appear.

These actions would then get aggregated onto the user’s timeline, as seen recently from the  Spotify or Guardian apps.

At the end of the day, the best apps were recognised with awards, and Dave and Terry won the ‘Best Mobile Open Graph App’ prize.

More information on the Hack Day can be seen on Facebook.