To celebrate their sponsorship of the 2014 Commonwealth games in Glasgow The Famous Grouse is releasing a limited edition of bottling of Glenturret 1986 Cask Strength (46%abv). Only 1800 bottles are being produced each being sold at a RRP of £150.
Glenturret 1986 is not only integral to The Famous Grouse blend but this batch was laid down to age in oak casks 28 years ago, which just so happens to be the very year the Commonwealth Games last visited the home of Scotch whisky.
The Famous Grouse will have a strong presence in Glasgow’s on and off-trade in the run up to and during the Games with over 200 of the city’s bars signed up to receive on-trade kits. Point of sale will also be going out to drive visibility of the sponsorship.
The limited edition bottle is screen-printed with the brand logo, and the label, supplied by Collotype Labels. The bottle is presented in a commemorative cartonboard box manufactured by Blue Box Design in Stirling, now part of McLaren Packaging.
For more information on this story please visit www.thedrinksreport.com
The Shepton Mallet Cider Mill is giving cider fans across the country the chance to win their own height in cases of Natch cider. To win the prize the user has to find the unique code printed on the one millionth can produced in 2014, part of 200,000 new promotional cans.
Speaking about the competition, Andy Cross, Marketing Manager for Natch cider, said: “Natch is a West Country legend with a strong following among cider lovers. “Our new promotion, offering fans a chance to win their height in cases of Natch, is our way of celebrating Natch’s legendary status and rewarding our customer’s loyalty.
The launch of the promotion will be supported with a range of POS and advertising materials to generate excitement in pubs, bars and stores over the next months.
Adding to its series of challenges, following on from ‘guest of honour’ Heineken has created a new social experiment setting up a collection of talented Irish folk, ‘Stage Fright’.
The selected few turned up at Heineken’s office believing they were being filmed for a 1 on 1 showcase, however the real idea behind this was to get them to perform in front of a live audience. Heineken looked into the theory that Irish people by nature are shy and unassuming and do not seek the limelight. Heineken set the stage for the talented people and gave them the chance to perform.
Conor McIntyre, Brand Manager at Heineken said “We asked the nation to step out of their comfort zones and reveal their extraordinary skills. We wanted to give the nation and their talents the stage and the once in a lifetime opportunity to be legendary at something.”
For more on this story please visit www.drink-brands.com
Greenall’s London Dry Gin is to retail in a carton box for the first time. The gift pack is being launched in time for Father’s Day, which takes place on Sunday, June 15 this year.
this award winning gin, produced for over 250 years in Cheshire, hopes to make the perfect Father’s Day present. Greenall’s Gin is distilled with eight unique botanicals to give a classic London Dry Gin with rich juniper notes, balanced with mature citrus and spice.
Joanne Moore, master distiller, and one of only seven master distillers who have been making premium gin at G&J Distillers since 1761, says: “We are very proud of our best-selling gin brand which is No. 3 in the UK, and are sure that Dads all over the UK will appreciate a bottle of our delicious gin. Greenall’s is the perfect choice for a classic gin and tonic – just add a squeeze of lime for a delicious citrus burst.”
The new product is on promotion from £12.00 a bottle, including gift pack, at Sainsbury’s stores throughout the UK. The promotion begins on June 11 and lasts until July 2. Greenall’s usual RSP is £15.49 for 70cl.
For more on this story please visit www.thedrinksreport.com
Heineken’s once in a lifetime travel experience, Dropped, has published its fourth installment of the extreme travel series, ‘Dropped’.
The promotion set out to challenge a number of Heineken fans with extreme holiday experiences that could never be recreated, giving them a new set of memories that will last forever – as opposed to the traditional holiday which involves a mixture of relaxing and partying.
The latest Dropped challenge Dropped a man from a plane into Poland with the challenge of putting on a circus show in Berlin with people he meets on his way to the final destination.
In this task, Clint, a South African, had to use his charm and energy to gather together all performers making a final event worthy of the Heineken brand.
Unlike other holidays, the final message Clint took from the experience was the bond of togetherness we share with our fellow man.
For more information, please visit The Drinks Brands…
Fast Web Media is helping Carling launch their new premium lager Carling Chrome with activity on Facebook and the brand’s website.
Carling Chrome is a premium lager that’s precision brewed for a lighter taste. With a distinct aroma, it delivers all the subtle flavours created during fermentation.
The lager is available at selected Asda and Morrisons stores now, and will be rolled out across other major chains over the next two months.
Fast Web Media is helping promote the new lager by running two competitions on the Facebook page and website.
Five lucky winners will be selected at random on the website, while another five will be picked from the Facebook page. All ten will win a crate of 12x330ml bottles.
All entrants have to do to stand a chance of winning is fill in their details. Over 18s only. Terms and Conditions apply.
For more information on the work Fast Web Media undertakes for Carling and Molson Coors Brewing Company, please visit our Case Studies section.
Mercury Prize winning Manchester band Elbow have created a new limited edition beer in partnership with Stockport ale brewery Robinsons to promote their latest album.
The beer – named after the album ‘Build a Rocket Boys!’- will be officially launched at the Manchester Food and Drink festival in October, but will be available from September in selected Robinson’s pubs.
To read the full article, Visit Marketing Week.
Bulmers, the cider brand, is launching a multimillion-pound marketing campaign featuring musician Plan B to support its new red berries variant, No 17.
The campaign is called ‘Experimenters Wanted’ and has been created by Exposure. It features a TV ad supported by outdoor, press, experiential, mobile and social media activity, and runs until the end of the summer.
To read full article, Visit Marketing.
Welsh brewer Brains has redesigned the packaging on its cask ale range for the first time in nearly 10 years.
The re-brand forms part of the brewer’s plans to appeal to a more diverse audience and grow sales outside its Welsh heartland, across the UK.
It was also a response to the changes that have been taking place in the cask market as a whole in the past few years, said sales and marketing director Richard Davies.
“Our current cask design has been in the market since 2002 and with more interest and competition in the category we felt the time was right to modernise,” he explained.
To read full article, Visit The Publicans Morning Advertiser.
Budweiser Draught is re-launching with a 4.3% ABV to boost sales in pubs and bars and compete with other draught lagers such as Foster’s, Carling and Carlsberg.
Speaking exclusively to the Publican’s Morning Advertiser, Budweiser’s European marketing director Iain Newell said: “When we started looking for where the gaps were within our portfolio it was obvious we needed to push draught. In the on-trade, our target audience want to be drinking 4+% ABV not a 5% ABV, so we wanted to launch a more sessionable 4.3% ABV on draught.
“In terms of looking at Budweiser’s competitive set, we are talking about the Foster’s, Carlings and Carlsbergs of this world.”
The relaunch of Budweiser on draught coincides with brand owner A-B InBev’s heavyweight marketing investment and new positioning and packaging for the brand.
To read the full article, visit Morning Advertiser.