Stella Artois has created a new campaign which sees the brand interview a number of stars for just a couple …
Tag Archives: Alcohol Marketing
Weston’s Cider is set to unveil its first TV ad today with WCRS, showing a series of people perform minor …
A special edition single malt whisky has just been launched by the Isle of Arran Distillers. Robert Burns Single Malt is actually a re-release, named after the famous Scottish poet who is synonymous with this time of year.
Campari has already wowed audiences with its 2012 Milla Jovovich calendar and this year they aim to capture the imagination of consumers once again with a calendar starring superstar actress Penelope Cruz.
If gin is your drink, why not try the Poinsettia Punch, a drink created by Gin Palace’s top mixologist, Frank Cisneros, using only the finest Nolet’s Silver Dry Gin
Diageo is partnering with Amazon to launch a Smirnoff-branded YouTube channel for fans to purchase ‘party items’ directly from featured videos.
Shoreditch will be transformed into a Swedish winter forest with real pine trees, wild foliage, native Swedish bites plus Scandinavian DJs by Rekorderlig.
Smirnoff is scrapping its multimillion-pound ‘Nightlife Exchange Project’ global experiential activity after just two years.
Jägermeister is preparing its first foray into TV advertising in the UK as it looks to combat perceptions of the drink solely as a ‘party-starter’.
Bombardier has had one of its idents for its sponsorship of primetime on UKTV channel Dave banned for linking sexual activity to an alcoholic drink.
Diageo is on the campaign trail with a new push for Smirnoff vodka.
Stella Artois launch new responsible drinking campaign: ‘Like all works of art, one must take time to appreciate it. Please drink responsibly.’
Baileys is launching a global ad campaign designed to celebrate “modern womanhood” and “reinvent” the brand as a more stylish and aspirational drink.
First Drinks is to launch a raft of marketing initiatives targeting older drinkers as it looks to premiumise its Zubrowka vodka brand.
Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.
Jacob’s Creek signs up as the sponsor of ‘The Jonathan Ross Show’ as part of a drive to bring to live its ‘True Character’ positioning.
Heineken’s Red Star Access annual program kicks off in Chicago on August 18 this year.
Heineken has revealed details of the first phase of its global promotional campaign for the new James Bond film Skyfall.
ArKay, a drink that is believed to be the world’s first non-alcoholic whisky, has been released in the US.
Stella Artois is teaming up with Picturehouse Cinemas to launch a dedicated bursary scheme as part of its ongoing support of film.
Brewdog becomes latest brand to try and provoke Olympic chiefs by launching a limited edition ‘Olympic beer’ that it claims is “laced with performance enhancing ingredients”.
From the beginning of August 2012, the home of Huddersfield Town FC and the Huddersfield Giants RLFC will change its name to The John Smith’s Stadium.
Bacardi has pledged £10,000 each to three top music artists in the UK to kick off its Bacardi Beginnings music mentoring programme.
Pear cider is the way to go, so say the big manufacturers, and following a range of brands which have …
Originally piloted in the US, UK Budweiser drinkers can now track the origin of their drink thanks to a special …
Premium Swedish Cider brand Rekorderlig is hitting the road with the Rekorderlig Taste Tour. Launching on the 14th June, the …
Diageo is to launch a range of Guinness branded peanuts and cashews as it looks to exploit the growing UK …
Diageo is launching a marketing campaign to position its new Johnnie Walker Gold Label Reserve variant as a whisky to be consumed in “high-tempo social” environments.
Gaymers is introducing the ‘Live it Louder’ strapline and revamping its packaging in a bid to revive flagging sales.
Jay Z is to curate the Budweiser Made in America Music Festival.
Stella Artois is adding a pear-flavoured variant to its cider brand called Cidre.
Carlsberg launch a star-studded patriotic TV ad campaign to promote its sponsorship of the UEFA Euro 2012 Football Championship.
Diageo has issued an “unreserved apology” to BrewDog after allegations that it vetoed an award the independent brewer was set to win.
BrewDog calls for the public to hand in ‘crap’ cans of lager to be replaced with quality craft beer as seventh bar opens.
Courvoisier to invest £15m in marketing to capitalise on the rise in popularity of cocktails and attract young adult drinkers to the cognac category.
Pernod Ricard is readying a raft of marketing activity to back its premiumisation strategy as it looks to reverse a decline in its UK sales.
Bud Light have pushed innovation to the next level with its latest offering, a Bud Light Lime-a-Rita.
SABMiller has lined up the launch of its latest campaign for the Peroni Nastro Azzurro brand in the UK which centres around a cinema ad.
Heineken is offering revellers at the Coachella Valley Music and Arts Festival the Heineken Cold Storage Room.
Schweppes is launching an outdoor, on-pack, radio and PR campaign to promote the brand as a staple of the British summer.
Europe’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
Sailor Jerry’s first London venue that will open its doors later this month bringing rum, clothing, music, film and the original art of tattoo master Norman ‘Sailor Jerry’ Collins to Soho.
Stella Artois has launched an on-pack promotion to let consumers stream movies instantly.
Heineken has launched its first global responsible drinking campaign that aims to show that consuming in moderation can be aspirational.
Diageo is spending £1m on promoting a cover of the Kiss classic ‘Crazy, Crazy Nights’ that features in the latest Smirnoff campaign.
Diageo has taken over from Wonga.com to sponsor free travel on London’s transport network on New Year’s Eve for the next three years.
An ad for Estrella Damm showing people drinking on a beach before running into the sea has been banned for linking alcohol with risky behaviour.
Pernod Ricard UK and the AA launch third phase of marketing campaign encouraging drivers to ‘accept responsibility’ when it comes to drinking and driving.
Carlsberg has signed a major one-year advertising deal with Sky Sports, which will see pub specific ads calling for people to reward themselves for hard work with a pint while watching some sport.