Tag Archives: alcohol digital marketing

Jack Daniel’s has converted its Tennessee Honey ‘King Bee’ advert into 3D specifically for cinema goers

Miller Lite has introduced a new bottle shape in an attempt to make the drink look more iconic and compete with other brands whose bottles are as memorable as the label

Hornsby’s hard cider, which was recently acquired by C&C Group PLC, has unveiled a new brand identity with Blue Marlin

WKD has created a novel cocktail pitcher to be enjoyed this summer, along with a range of cone-themed cocktail recipes to celebrate the launch

Budweiser is trialing a new innovation in can design, which will reflect the company’s logo – a can that comes in the shape of a bow-tie…

Heineken has announced that Fernando Degrossi is the winner of the 2012/13 Your Future Bottle Design Challenge, beating almost 2,000 entries

A quarterly report into the state of social video has found that the first quarter of 2013 was ‘disappointing’ for auto video advertisers, largely due to a lacklustre performance at the SuperBowl’

Jack Daniel’s has launched its first campaign for the Gentleman Jack brand, a super premium rare Tennessee whiskey

Smirnoff returns to TV screens this month with its #YoursForTheMaking campaign, encouraging customers to try something new and “drink inventively”

Premium lager brand Heineken will tonight reveal the latest element of its ‘Road to the Final’ campaign during the quarter-final UEFA Champions League match between Paris Saint Germain and Barcelona

Somersby cider has created a new advert as part of its £10million push this year aimed at attracting men and women to the brand

Heineken has celebrated the launch of its new-look Star bottle with an advert called Deja Vu

Swedish cider brand is growing its global presence by evolving their 2012 Beautifully Swedish campaign into the worldwide Beautifully Swedish Collective, giving fans a further taste of its trend-setting homeland

Budweiser have embraced the Internet of Things by unveiling a red hockey goal light that goes off when a player in the match the user is watching scores

In this week’s FWM Digital Bytes, Ford and Spotify team up, big data leads to big opportunties and Google and Twitter round-up the Oscars…

WKD will be once again reaching out to its student audience with a second club night that will travel to 26 locations this year

The Rekorderlig cider brand will sponsor the NME Awards for the second year running and to celebrate the Swedish cider brand has created its own cider cocktail to mark the occasion

In this week’s FWM Digital Bytes, Google Shopping becomes a priority, YouTube launches a channel on FreeSat and online-only financial services dominate…

Budweiser has announced that pop legend Justin Timberlake will join the Bud Light Platinum brand as Creative Director from this month onwards

In this week’s FWM Digital Bytes, spend on email marketing rises, users take a break from Facebook and Twitter scores a touchdown at Superbowl…

This week, YouTube considers paid channels, Manchester United top the load league and Twitter becomes the world’s fastest-growing social network…

Kronenbourg has unveiled its new ad starring former Manchester United and France footballer Eric Cantona

BrewDog has announced that it is preparing to take its product to international markets with the expansion of its bar network to new territories

Bacardi has created a series of three short films in the style of some of Tinseltown’s greatest movies to celebrate key early moments of the brands 150 year history

In this week’s FWM Digital Bytes, Facebook launches another new product, use of search engines rises in the UK and sports fans take to tablets and Twitter

Carlsberg lager will be the official Premier League beer for the next three years in a deal that will run until the 2015 / 2016 season

Southern Comfort has unveiled the next move in its “Whatever’s Comfortable” campaign, created by Wieden+Kennedy New York

2013 sees Havana Club reach out to students with a competition that will appeal to all of those students considering taking a gap year…

In this week’s FWM Digital Bytes, video ad consumption rises, Facebook launches Graph Search and CEOs struggle to get social…

Budweiser Black Crown, which was reported back in November, has finally been revealed with visuals and promotional material launched by Budweiser

In this week’s FWM Bytes, mobile use soars over Christmas, app downloads top 40 billion and Sony gear up for a new assault on the smartphone market…

Magners cider has announced its new three-year partnership with Glasgow Celtic football club

Beck’s has launched a new premium beer, Beck’s Sapphire, a 6% ABV golden pilsner beer

Crabbie’s alcoholic ginger beer has been running an alternative promotion throughout Christmas – creating retreats for men in various large shopping centres

Badger Ale has worked with BrandOpus to create the packaging strategy for the first of its ultimate collector’s ales series

Bacardi rum has buried a huge time capsule as one of its final events in 2012, in a year-long celebration of its 150th year

Right now, outside the Heineken Experience building in Amsterdam is a wall that is displaying Heineken fans’s latest posts to their Facebook wall

Beck’s beer is beginning to use a more environmentally conscious type of bottle that uses 11% less glass than its previous design

In this week’s FWM Digital Bytes, Burberry is best for the omni-channel experience and the BBC relaunch their Red Button service…

Desperados lager has created a crowd sourced music track using its 1.3million Facebook users, who were openly invited to offer their input into the track

Christmas is a time when you want something warming inside you, to get you in the spirit to celebrate the …

Cancer Research UK is launching a month-long awareness and fundraising campaign asking supporters to give up drinking during January

The measures proposed by the Government under its alcohol consultation could “completely change” the sales and marketing dynamic in the industry

In this week’s FWM Digital Bytes, social suffers dark times on Black Friday, mobile lights the way at Christmas and The Guardian and Grazia launch new mobile platforms…

Stella Artois has released an interactive Christmas card that can be personalised and sent to friends and family in celebration of the festive season

A special edition single malt whisky has just been launched by the Isle of Arran Distillers. Robert Burns Single Malt is actually a re-release, named after the famous Scottish poet who is synonymous with this time of year.

Campari has already wowed audiences with its 2012 Milla Jovovich calendar and this year they aim to capture the imagination of consumers once again with a calendar starring superstar actress Penelope Cruz.

If gin is your drink, why not try the Poinsettia Punch, a drink created by Gin Palace’s top mixologist, Frank Cisneros, using only the finest Nolet’s Silver Dry Gin

The Portman Group has revealed a revised code of practice that introduces new guidelines on promoting lower strength drinks and closer ties with the ASA

Another new variant of Budweiser beer is scheduled to be released in early 2013 following the announcement that Budweiser Black Crown Golden Amber Lager will hit the US market

In this week’s FWM Digital Bytes, Shortlist features a playable cover, Google’s search dominance slips and Barack Obama wins the election…and Twitter.

Halewood International has confirmed that its Crabbie’s Alcoholic Ginger brand will be the lead Christmas sponsor of ITV, ITV2 and STV this year

Halloween may have passed, but things in the drinks industry are still a bit spooky, even more so following the announcement that Jim Beam is set to release Jacob’s Ghost whiskey.

Guinness aims to double its Facebook and Twitter fanbases to 15 million in the next two years.

The BrewDog Brewery has announced the opening of its ninth bar, BrewDog Bristol, which will specialise in BrewDog’s unique take on craft beers

In this week’s FWM Digital Bytes, 18-24s flock to YouTube, gamers head to Facebook and Halloween revellers trick or treat their way towards search engines

Westons Cider has announced that its Gold Label Cider will be brought back to life in time for Halloween

Guinness has upgraded its Storehouse tourist attraction, which now features a £2.5million screen said to be the world’s largest high def interactive screen

A new advertising campaign aims to push Maximus Vodka to the forefront of men’s mind’s with its new slogan and a series of masculine posters…

In this week’s FWM Digital Bytes, Twitter inspires adverts, smartphone sales surpass the 1 billion mark and Yahoo focus on mobile…

Absolut have released a limited edition variation of their product called Absolut Exposure that will be exclusively available in travel retail outlets.

Heineken has enlisted the help of fashion brand Public School to help it launch its new star bottle in the US market…

Martini has announced that Bárbara González has won the Martini Royale Casting competition and will be the brand ambassador for the new Martini promotion

Rekorderlig cider is offering students the chance to improve their accommodation with £5,000 worth of products in their “Swedish House Makeover” competition

Jose Cuervo will next week release an international multi-platform campaign which will focus on what it describes as The Instigator

Budweiser are teaming up with Aurasma to allow drinkers a virtual window into what it would be like to drink from the FA Cup

Diageo is partnering with Amazon to launch a Smirnoff-branded YouTube channel for fans to purchase ‘party items’ directly from featured videos.

In this week’s FWM Digital Bytes, Facebook tries out ‘Want’ buttons and we’re reminded of the power of viral videos…

Smirnoff is scrapping its multimillion-pound ‘Nightlife Exchange Project’ global experiential activity after just two years.

Diageo is on the campaign trail with a new push for Smirnoff vodka.

Guinness’ latest campaign saw it paint a town black to celebrate a new day on the calendar – Arthur’s Day – commemorating the founder of the black stuff, Arthur Guinness.

Baileys is launching a global ad campaign designed to celebrate “modern womanhood” and “reinvent” the brand as a more stylish and aspirational drink.

First Drinks is to launch a raft of marketing initiatives targeting older drinkers as it looks to premiumise its Zubrowka vodka brand.

Bacardi Dragonberry has relaunched, running a campaign that features key imagery from its Japanese background

Here’s something a little different from a bar in Singapore… A new way for singles to meet at the bar, powered anonymously via QR codes connected to beer bottles.

To celebrate the success of Scotland’s Olympians, Tennent’s are donating 5p for every pint sold of its lager to the Capability Scotland charity.

Chang Beer is launching a major UK marketing push to broaden its appeal outside of the Thai food restaurants

Desperados beer have created an app that allow users to create their own Facebook cover photo

Kronenbourg is aiming to get mouths watering by reinvigorating its imagine in the public eye with a brand new advertising campaign, promoting “a taste supreme.”

Halewood International is set to extend its John Crabbie’s brand with new flavours Scottish Raspberry with ginger and Lemonade with ginger

Heineken has announced it will be taking Tecate Michelada and Amstel Wheat Bier to the US, launching each product in a range of test regions

Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers via their mobile phones at point of purchase

This September, Stella Artois is giving film fans the chance to win tickets to the UK premiere of ‘Shut Up and Play the Hits’

Disaronno has teamed up with the highly acclaimed actress Emilia Fox to curate a programme of cult classic BAFTA winning films, showing publicly at Picturehouse Cinemas around the UK from the 11th September to the 2nd October 2012

Tennent’s lager is looking for a pint glass that not only summarises Tennent’s Lager, but is quintessentially Scottish

The FA and Budweiser have announced that Budweiser is set to invest £1 million directly into grassroots football in the UK over the next two seasons…

Bulmers cider is bracing itself for a huge campaign this year to celebrate 125 years of cider production…

Pernod Ricard is readying a Christmas marketing offensive for some of its flagship brands as it looks to maximise sales in festive period.

Diageo’s Captain Morgan have released a free smartphone app that allows users to ‘command the seas like the real Captain Morgan’.

Jack Daniel’s are giving its Facebook fans the chance to win a limited edition Jack Daniel’s double gold medal bottle and gift pack.

Tennent’s Lager have launched a new Facebook competition to win alimited edition pint glasses.

Heineken’s Red Star Access annual program kicks off in Chicago on August 18 this year.

Budweiser is looking to accelerate its move toward branded entertainment by agreeing to sponsor a Ron Howard directed documentary about rapper Jay-Z’s music festival.

Heineken has revealed details of the first phase of its global promotional campaign for the new James Bond film Skyfall.

Vladivar Vodka are giving Facebook fans the chance to win a personal visit from Chesney Hawkes.

Brothers Cider has been banned from repeating a competition after the advertising watchdog judged it to have been run unfairly.

Film fever is sweeping through the drinks industry and the latest Bourne blockbuster is linking up with Jameson in a new on-pack promotion running in the UK.

An Australian court has ruled that comments posted by members of the public on Facebook ads should themselves be classed as advertisements

Stella Artois are giving away Boules kits to celebrate the sophistication of the continent in conjunction with this summer’s Stella Artois Cidre promotions

The FA Cup will hit Facebook on 11 August as a Wembley FC game is ‘simulcast’ on the Budweiser UK Facebook page and ESPN…