Soapbox

Soapbox is a collection of the latest articles from our blogs. FWM News covers all the latest company news from client work, staff news and anything else we feel is worth talking about. Digital Bytes is all about what’s happening in the world of digital, with short and to-the-point articles. Our Industry Blog delves deeper into digital marketing industry issues, offering thoughtful opinions and best practice from our expert digital team. Leave a comment or get in touch via social media, we’d love to hear from you!



Stella Artois debuts Instagram’s first beer ads


Stella Artois is running Instagram’s first beer ad as it looks to win the race to advertise its beer at younger drinkers. Other brands such as Bacardi and Corona have started to use this method and Stella hopes they can tap into the popularity of the food and drink pictures that younger people are sharing […]

Carlsberg gives Football fans prizes deals and exclusive content with ‘Mid-Season’s Greetings’ festive campaign


Carlsberg has launched it’s Christmas themed intergrated campaign mid-season’s greetings reflecting the current point of the football season in mid December. The campaign works around a digital calendar that delivers exclusive content and prizes to users through twitter. “As official beer of the Barclays Premier League, Carlsberg knows how important the festive season is for football fans up […]

Heineken positions Bulmers as ‘a drink for winter’


Heineken is looking to try and promote Bulmers as a drink for winter over the next few months. Part of the new #livecolourful campaign sees the brand team up with street artist group, Knit the City creating bespoke pieces of knitted decorations for its apple trees based on social media users’ responses. Twitter users have the chance to […]

Fuller’s offers free pint of London Pride on Twitter


Beer brewer Fuller has launched a social media campaign where it asks the public to follow @London_Pride on Twitter and then tweet a picture of their empty pint glass with the hashtag #emptypint. They will then receive a response with a code that can be exchanged at any participating pub for a free pint of London […]

Martini targets new generation of drinkers with Begin Desire campaign


Martini wants to focus its attention more on the 25-34 market by launching a global cross media campaign. Begin Desire looks to highlight the brand’s Italian roots encouraging people to ‘think big’ and ‘act upon their desires’. The campaign is centered on a short film which is shot in Rome. It tracks a waitress who […]

Jack Daniels looks to attract a younger audience


Jack Daniels has created a Tumblr page in the attempt to attract and encourage 25-35 year old men to try whisky brand Gentleman Jack. The page will act as a hub for content that has only appeared on you tube and Facebook up till now. Ffion Jones, brand manager for super premium American whiskey, UK at […]

Diageo launches Haig Club globally


Diageo has launched its whiskey brand Haig club which was developed in partnership with David Beckham and Simon Fuller. Haig Club can be purchased in bars, restaurants and retailers in the UK and over the next few weeks it will be arriving China, South Korea, Vietnam, Malaysia, Singapore and the US. vice president at Haig Club Kathy […]

Desperados targets students with break dance-themed university tour


Desperados is targeting students  with a break dance-themed experiential tour of University cities. This will run for five weeks and will show a mix off on/off trade activations targeting the 18-24 year old market. 11 squads of professional break dancers will be visiting UK bars and nightclubs to perform and teach some of their moves and […]

Guinness In Pursuit Of More


Guinness has added a personal touch to its latest campaign, entitled In Pursuit of More. The campaign focuses strongly on Guinness’ 250 year history and it’s 9,000 year St. James’ Gate Brewery lease in a nod to the brand’s future and desire to continue to grow. Part of the advert shows workers at the St.James’ Gate […]

Menabrea Set For Major UK Campaign


Italian Lager Menabrea is launching its first ever major marketing campaign in the UK and Ireland which will feature a multi-faceted campaign targetted at premium beer lovers. The brand will be seen at various events for sampling and PR activities as well as engaging with  lager lovers via social media with activities scheduled across Twitter and Instagram. […]