We advise and assist clients on all aspects of social media. You might be wondering where or how to get started; we can develop a strategy that’s right for your organisation or brand. You might already be operating a multi-channel social strategy; we can advise on how to refine, improve or develop it. We can work with you to develop an approach to social media that is real, measurable and worthwhile, so that it becomes part of your long-term business strategy.
We advise and assist clients on all aspects of social media. You might be wondering where or how to get started; we can develop a social media strategy that’s right for your organisation or brand. You might already be operating a multi-channel social media marketing strategy; we can advise on how to refine, improve or develop it.
Examples of the sort of questions we answer and problems we solve:
Social media campaigns are all about winning friends and influencing people. We devise, build and manage innovative social media strategies. It could be a free-standing initiative; a Facebook application or competition powered by Twitter. It could be an integrated programme of engagement and conversation using a number of different channels and media types. What matters most is that it fits with your bigger aims; we don’t do social media for the sake of it and nor should you.
One of the very best things about social media is that it’s totally measurable, so no more hit and hope, no more taking a punt on something. We use industry-leading analytics tools to measure how social media strategies and provide reporting that helps clients make decisions. And we work hard to work out which metrics matter to you so that you cut through the noise and get to the numbers and figures that make sense.
In social media your brand isn’t what you say it is; it’s what everyone says it is. That’s why, in social media, listening is as important as talking. Through social media people are forming opinions on you. They could be good, bad, or – worst of all – indifferent. We help clients track, analyse and act on what people are saying about them.
We help clients understand the actions of their competitors across social media channels. What are they doing? Where and how are they doing it? What’s working and what isn’t? On top of that the same services we use to help clients understand how they are being regarded and discussed can be applied to their competitors. It’s another way social media can help you communicate, analyse and make decisions.