Search Engine Marketing Investment to Exceed 6 Billion In 2012

Published: 01/02/08

By Nicolien

Search Engine Marketing spending will increase with 80% growth in the next five years as marketers use 'search' to change their customers' buying decisions. By 2012, Forrester expects the search engine marketing investment in Europe to top 6 billion, up from 3.34 billion in 2007. As it does today, paid search is expected to capture by far the largest share of investment.

The growth is anticipated driven by marketers continued preference for performance-based media buying, as well as a continuous growth in broadband connections and users and more trust in the online world which makes people buy online more.

Over the next five years, as broadband and eCommerce expand, search marketing investment will double in 12 of the 17 European countries tracked.

Source: Forrester