Leaders is an organisation which provides a series of different international conferences which bring together some of sports most influential bodies to discuss the future of football, performance, sponsorship, racing and digital sport.

Objectives:

• To build new websites and newsletters for Leaders, including the build of a hub (www.leadersinevents.com) which connects the network of sites, which allows networking opportunities for sports executives.
• Implement system for potential attendees to sign up to events.
• Allow users to sign up for a regular newsletter service.
• Blog had to be easy to update and manage.
• To integrate Leaders’ YouTube channels into the various sites.

Strategy:

• Fast Web Media built the sites based on the design provided by the client. Work with client to improve on those designs to ensure site works to its optimal level.
• Sites were built in compliance with SEO best practice standards.
• The websites were built on heavily customised WordPress installation which gave Leaders the ability to write blogs with ease and maintain a user base with relevant sport based content.
• To work with the client to ensure users enjoy the best possible experience whilst on the site.

Results:

• Six new websites were built for various Leaders events.
• Eight newsletters were built.