Objectives:

• Create a mobile-friendly version of the current www.carlingcup.com website so visitors can easily view content via their mobile phone.
• Allow users to access the site whilst on the move.
• Help to strengthen Carling’s association with the League Cup.

Strategy:

• Create a site that automatically recognised if a user was viewing the site via a PC or mobile phone.
• Build a diluted version of the full site with the most important information readily available.
• Allow the content of the mobile site to be dynamic to fit the screen size depending on the type of mobile phone used to view the pages.
• Promote the new site on Carling’s Facebook page, on their website and in their monthly members’ newsletter.

Results:

• Over 21,000 page views in less than 24 hours of going live.
• Carling were delighted with the activity and as a result a smart phone app will be built.