Social Media: Carling Isle of Wight Facebook tab
Objectives
- Increase number of Facebook Likes
- Increase awareness of the brand’s Facebook page
- Increase awareness of the brand’s association with the Isle of Wight Festival
- Engage with the target audience through social media
- We created a specific ‘Win Festival Tickets’ tab for the competition
- We hid the content behind the Like, meaning to enter the competition users had to Like the Carling Facebook page
- To increase entries and viral impact we posted status updates about the competition on the Carling Facebook page
- We included share functionality and auto-posted activity to the user’s wall once they had entered with a link back to the competition
- To increase ‘Likes’ and brand awareness we ran Facebook ads directing traffic to the Facebook tab
- We also sent a solus email to the carling.com member database and created promos for use across carling.com
- Fast Web Media’s strategy and digital thinking proved extremely effective in driving traffic and Likes to the brand’s Facebook page
- Achieved over 8,700 Facebook Likes, an average of over 483 new Likes per day
- A total of 5,168 competition entries
- The ‘Win Festival Tickets’ Facebook tab received 25,203 views
