Objectives:

• Get as many Carling Facebook Likes as possible
• Interact with customers
• Go to where the target audience is and communicate with them there rather than asking the audience to come to the client

Strategy:

• Create a Carling Facebook section including tabs
• Give users access to exclusive giveaways/comps
• Update the status every weekday
• Create posts to get the audience talking and interacting with Carling
• Promoting the new page through FB ads, promos on carling.com and emails to the carling.com database

Results:

• 30,000 Likes in first six months with minimal ad spend
• Over 4 million post views