Over the past six years, Fast Web Media have increased search traffic to the Premier League website year-on-year, which has been a key contributing factor to the success of the website.

Objectives:

With social media’s power increasing on the internet, the Premier League were keen for the website to remain as the central hub for fans to find information about the League all around the world. The core objectives were:

• Increase UK and overseas traffic to PremierLeague.com year-on-year by at least 25%
• Maintain organic search’s position by continuing to drive at least 30% of the traffic to PremierLeague.com
• Achieve first page Google rankings for club terms, ticket terms, and stadium terms in search engines around the World

Strategy:

• Fast Web Media employed solid best-practice SEO techniques to optimise the new website, and monitored performance through keyword rankings, traffic levels and visitor behaviour – based on analysis of traffic and search terms used by natives of different counties.
• We made numerous on-site changes in meta data, content, URL rewrites and redirects; and we set up a comprehensive link-building strategy to boost keyphrase rankings for terms used in various search engines around the world.

Results:

• A total of over 42 million visits in 2010 produced a 37% year-on-year increase. January and February 2011 have been even stronger, with over 55% growth compared to 2010.
• In January 2008 search was responsible for 25% of all traffic to PremierLeague.com. In February 2011, it drove 43.41% of all visits to the site.
• Top 10 rankings were achieved for all chosen keyphrases.