Objective:

• 10% increase in search engine traffic in 12 months
• Leverage power of universal search to increase exposure
• 10% increase in online sales revenue in 12 months
• 20% increase in online registrations in 12 months

Strategy:

• Analysis of traffic & sale-driving keywords
• High-impact link-building campaign deployed using rich anchor-text deep links to product and category pages
• Keyword research around individual products and localised ‘brick and mortar’ shop terms
• Bravissimo product catalogue was submitted to Google Shopping and optimised for key terms
• All of Bravissimo’s ‘brick & mortar’ shops were submitted to Google Local Business Centre and optimised, allowing them to be displayed on Google Maps.

Results:

• Target organic search engine rankings for target key phrases were retained, such as page one for bra, bikini, swimwear, tankini, maternity bra
• Exposure in the ‘shopping results’ at the top of Google for an extremely wide range of product terms
• Exposure in the ‘local results’ at the top of Google for a localised search terms
• A year-on-year increase in visits from search engines of 18.28%; from 2,988,767 to 3,534,968
• 15% year-on-year increase in search engine referred sales revenue
• Over 250k subscribed to monthly emails
• 400k visitors monthly