Fast Web Media’s new PPC software weatherFIT has been mentioned in the Wednesday January 9th edition of the Manchester Evening News.
The newspaper reports on weatherFIT’s launch, winning performance at the inaugural European Search Awards in Amsterdam in 2012 and its advertising campaign, which stars legendary weatherman Michael Fish.
FWM CEO Mike Flynn tells the paper: “Any retailer knows that the weather plays its part in what products or services they will sell.
“Using WeatherFIT, a company can input what the best weather conditions are to sell a particular product, and the system will only send out adverts when those weather conditions exist.
“So, if it is raining in Manchester, you could advertise raincoats to Mancunians, but simultaneously advertise swimsuits in Bristol if it is sunny there.”
For more on this story, please visit the Manchester Evening News website…