Fast Web Media has helped build a new online and smartphone app to launch Carling’s new drink, Carling Zest.
Zest is a summer drink that is infused with a hint of lime, and Carling wanted to celebrate its launch by offering users the chance to create their own sound of summer.
Liaising with other agencies, we developed a YouTube and mobile app that features a soundboard comprised of several classic summer sounds. These include the sound of a man playing football, partygoers enjoying a BBQ and people relaxing at the beach.
Users can then blend these soundclips together to make their own unique summer mix that can be recorded and entered into a competition. The best mixes – as judged by DJs Jaguar Skills, DJ Food and DJ Yoda – will win tickets to V Festival.
The 2.8% abv citrus-flavoured summer-rollout went on sale in the off-trade and in the on-trade in bottles in March. It will be available in independent UK pubs and restaurants until the end of September.