FWM’s technical development team have been busy building new web and mobile sites for the Blue Moon Brewing Company’s ‘Artfully Crafted’ campaign.
The North American Craft Beer, which is a Molson Coors UK brand, is offering consumers a free half pint, available from 125 pubs across London, Greater London and Brighton. Having launched on June 13th, the campaign will run until August and consumers can redeem the offer by texting BLUE MOON and a unique location number available on outdoor advertising to a dedicated number. This will generate a mobile voucher that can be downloaded onto a smartphone and redeemed in one of the participating venues.
Fast Web Media has helped Blue Moon accommodate consumers without smartphones by building a website that allows internet users to redeem their half pint online. They simply have to enter their details into the site, and they will receive their half pint voucher through the post. Following the first phase of the campaign, Blue Moon will kick-off a series of some 100 ‘Artfully Crafted’ events that will take place in pubs and bars across London. Beginning on July 1st, these will include: interactive screen painting, urban cross stitching and life drawing.
For more information, please visit the Blue Moon website.
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