Soapbox

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FWM Digital Bytes


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, we look at how the app market has created a massive surge in jobs, the possibility of Facebook ads going mobile and some amazing digital stats from the Superbowl…

Jobs: There’s an app for that

Last week, we told you how much the internet economy is worth (hint: it’s a lot), this week we bring you news of the ‘app economy’, which is also booming. According to a survey sponsored by TechNet and created by Dr Michael Mandel of South Mountain Economics, the ‘app economy’ has created 466,000 jobs in the United States since 2007. New York City is the biggest single metropolitan area for app-related jobs, though it is far exceeded by the combined clout of San Francisco and San Jose. “America’s App Economy – which had zero jobs just 5 years ago before the iPhone was introduced – demonstrates that we can quickly create economic value and jobs through cutting-edge innovation,” said Rey Ramsey, President and CEO of TechNet. “Today, the App Economy is creating jobs in every part of America, employing hundreds of thousands of U.S. workers today and even more in the years to come.” Dr Mandel added: “The App Economy, along with the broad communications sector, has been a leading source of hiring strength in an otherwise sluggish labor market.” To see the full report, just click here.

Facebook ads going mobile?

Facebook’s new Featured Stories could soon be appearing in timelines on mobile devices, according to reports. The social networking giant is looking into new ways of generating revenue that will help justify an IPO valuation thought to be in the region of $100bn and taking advertising to mobile is thought to be one possibility. A mobile device’s smaller screen makes advertising more difficult, but the introduction of Featured Stories would allow Facebook to incorporate advertising without sacrificing useability. If Facebook does decide to go ahead with mobile advertising, it is thought the ads will roll out in March, though it is unclear as to whether they would appear on both the Facebook Messenger app and Facebook’s main app.

Gaga’s Social Network

Having conquered Twitter, Facebook and Google+, Lady Gaga has now decided to launch her own social networking platform. Not much can be seen on ‘Little Monsters‘ at the moment as the only visible parts of the site are a blurry collection of Gaga pictures and a dialogue box which reads: “Request an invite to be among the first to experience a new community only for Little Monsters. Because you were born this way!” Mashable has some further tidbits though, writing that Little Monsters seems to be a mix of Pinterest and Reddit, and they’ve also landed screengrabs of what users can expect when the site officially opens. Little Monsters has been created by Backplane, a digital startup which Gaga has invested in, and the company’s CEO and co-founder Matt Michelsen told Mashable: “Backplane is about bringing together communities and Gaga’s community just so happens to be the community we’re using to learn about proper functionality. We think we can really change the world.” Gaga has 19 million Twitter followers and 47 million Facebook fans. Along with her 330,000+ Google+ followers, she has also promoted Google Chrome and Google Moderator.

Digital rules on Superbowl Sunday

The New York Giants may have lifted the Superbowl trophy on Sunday, but the real winner at America’s biggest sporting event was the internet if statistics are to be believed. There are so many mind-boggling figures to go through here, so instead of listing them all we’ll present the best in bulletpoint form:

  • This Superbowl was the first to be live-streamed – on NBCSports.com and NFL.com – and it attracted 2.1 million unique viewers. This is just a small fraction of the 111.3 million who watched on television, but more than enough to make it the most-watched single-game sports event in Internet history.
  • 13.7 million tweets were sent about the Superbowl between 6pm and 11pm EST, according to Twitter. The tweets per second (TPS) peak came during the final three minutes, when 12,233 tweets were sent every second. The highest peak for 2008’s Superbowl was just 27 TPS.
  • Finally, Google breaks down their wealth of stats into an infographic that reveals, amongst other things, that 41% of searches made during the game came from mobile devices. On YouTube, meanwhile, 96 hours of Superbowl related content has been uploaded since the final whistle blew.




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