Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week, we look at Twitter’s potential plan to open premium accounts and the rise and rise of Pinterest…
Twitter to go premium?
A new premium version of Twitter could be on its way if hints from the company’s CEO Dick Costolo are to be believed. Appearing at Wired’s business conference, Costolo was asked if a Pro version of Twitter was being developed, and while he neither confirmed nor denied the question, he did speculate on what such a product may look like. Costolo revealed that a Twitter Pro would feature “lightwight controls”, but that the actual design would rest with their designers and engineers. Though no further details are available, Twitter have been investigating ways to monetize their service over the last few months (all of which have been slow to take off) and it is possible that any new Pro account would incur a cost. What, if any, benefits these accounts would have for brands is equally unclear, but improved analytics could well be part of the package as Twitter continues its attempts to rival Facebook and Google in offering a dependable way to help brands work out ROI.
Facebook launch Offers
Facebook have unveiled their new Offers service in a bid to help brands and companies share discounts with users of the site. Working like Groupon, the service allows Page admins to create offers that users can take advantage of and then share with friends. When an Offer is used or shared it appears in their (and their friends’) news feed, as well as on their Timeline, meaning that those cruical parts of the site could become cluttered. However, the value represented by the deals should outweigh such negative aspects and, indeed, users have already started to take advantage. Facebook Offers are free to use and while they are currently only available to a limited group of businesses, it is expected they will be rolled out to everyone in the coming weeks and months.
Tweets skyrocket during Manchester derby
Manchester played host to one of the biggest games in Barclays Premier League history on Monday night as United visited City in a crucial top of the table clash. The hosts emerged 1-0 victors to move level on points with their rivals and take pole position on goal difference, but who were the victors on social media? According to statistics from Sysmos MAP, United were mentioned in a total of 360,000 tweets, while City were mentioned in 257,000. All in all over a million tweets were sent (1,008,134 to be exact), with the conversations continuing well into the night; even after the game was over, around 3,000 tweets per minute were sent. Even this was not quite enough to beat the record set by last week’s Barcelona v Chelsea Champions League tie though. That game attracted over 3.4 million tweets (13,684 per second) and beat this year’s Super Bowl for Twitter activity.
Finally, interest in Pinterest is higher now than it has ever been before, according to a new infographic from social media agency Tamba. The research shows that Pinterest attracted over 4 million unique visitors a day in March 2012 and those users contributed to make a page impression total of around 2.3 billion. Tamba also reveal that:
- The dedicated Pinterest iPhone app has been downloaded nearly 250,000 times.
- ‘Fashion Designers and Collections’ is the most popular topic on the site, followed by ‘Music Art and Memorabilia’ and ‘Vineyards and Wine Tourism’.
- Users who are referred from Pinterest to another website are 10% more likely to buy something and spend 10% more on average than those on other social networks.