Soapbox

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Digital Bytes: Foursquare launch Promoted Updates


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week we look at Foursquare’s new Promoted Updates, the Olympics’ Athletes’ Hub social search engine and LinkedIn’s FTSE100 popularity…

Foursquare launch Promoted Updates

Foursquare have stepped up their bid to monetise their offering by launching a Promoted Updates service for companies who are featured on the platform. Featured in the app’s ‘Explore’ section, Promoted Updates will show the user details of a promoted company if they have a shop nearby the user’s location. “We’re thinking of them as Google search ads for the real world,” Weiss told Mashable. “But instead of a Google ad driving traffic to a site like BestBuy.com we drive traffic to the actual Best Buy store.”  Gap, Old Navy and Best Buy are among the 23 companies to be part of the initial rollout, but Foursquare are expecting the service to be expand across the rest of the companies on the site “in the coming months“.

IOC launch social search engine

The International Olympic Committee (IOC) have launched a search engine-style website that allows users to search through social media messages about the Olympics and the athletes taking part. The Olympic Athletes’ Hub is searchable by athelete name, team, sport, discipline and event and will cover official feeds on Facebook and Twitter. Mark Adams, IOC Director of Communications, said: “The Athletes’ Hub has already compiled the Twitter and Facebook feeds of over 2,000 Olympians, and over 100,000 people have visited the site. The additions we are announcing further demonstrate the IOC’s continued efforts to socialise the Olympic Games and create a better, more engaging experience for fans and Olympic athletes around the world.” The hub offers rewards to users for following their favourite athlete and a video of it in action can be seen on YouTube.

Premier League issues social media guidelines

The Premier League has issued new guidelines to players on the use of social media following a recent FA punishment for Arsenal’s Emmanuel Frimpong. The midfielder was charged with improper conduct for comments made on Twitter to a Tottenham Hotspur fan, so in an attempt to prevent further incidents the Premier League has created suggestions about a wide range of issues, including the endorsement of brands. Premier League chief executive Richard Scudamore said: “Social media is doing a good job of allowing fans to feel closer to the players, [but] clearly it isn’t the same as texting your best mate or talking to someone. There is a more human side now to some of the players and the public can communicate more directly with them. Sometimes there can be abusive comments, but generally the internet, online chat rooms, and the way people are communicating, is healthy.” In June, Wayne Rooney and Jack Wilshere were reprimanded by the ASA for tweets promoting Nike.

FTSE100 dominate on LinkedIn

LinkedIn is the number one channel for users looking to connect with FTSE100 companies, new research has found. Statistics produced by The Group show that 1.9 million people are connected with at least one FTSE100 company on LinkedIn, while 86% of the companies on the FTSE100 have a company page on the site. Cathal Smyth, managing director at The Group, said: “Our update to the FTSE100 Social Media Index reveals the large and growing circle of influence that FTSE100 companies have created online. LinkedIn is clearly becoming an essential channel for businesses wishing to connect with important audiences and in particular it has become an important aspect of corporate recruitment.” 1.7 million people follow FTSE100 companies on Twitter, and they have a combined total of around 19 million likes on Facebook.

Smartphones v Tablets

More than half the UK population now owns a smartphone according to a study by Deloitte that pits smartphones against tablets. The report found that 52% of the UK has a smartphone, while only 16% has a tablet. However, while app expandature stands at just 80p for mobile users, it’s a much larger £2.50 for tablet owners. The survey was conducted on 9-11th May and had 2060 respondents. An infographic with more stats and facts can be seen here




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