What was needed
4thegame.com Newsletter
- The primary objective was to keep 4thegame.com's content flowing directly to the user, therefore maintaining their interest in what the site has to offer and re-visiting
- We also had to find an effective way of promoting the offerings of 4thegame.com's variety of commercial partners
- We created a weekly newsletter that informs the user of the football weekend ahead
- We incorporated a mix of content, betting, predictions and tips
- The 4thegame.com 'Football Weekend Newsletter' reaches over 170,000 inboxes every week
- The newsletter continues to be a valuable advertising tool for the site's commercial partners
4thegame.com Newsletter