What was needed
www.4thegame.com
- We had to build upon the success of 4thegame.com with compelling and creative content that would appeal to the site's worldwide audience
- We listened closely to user feedback and kept updating the content offering in line with audience trends
- To provide the reader with a broad cross-section of features, we offered a blend of games, quizzes, editorial, video and user generated content
- A new blog gives the user quick, easily digestible content that is expanded upon further in other areas of the site should the user wish for a more in-depth view
- 4thegame.com remains one of the most popular and most visited football sites on the web, with over 600,000 unique users per month
- In November 2008, the site was purchased by Sportech, owners of The New Football Pools
www.4thegame.com