What was needed
www.carling.com/music/gig-guide/
- We had to redevelop and extend Carling's successful gig guide listings to emphasise the brand's connections with the music scene and engage their core audience's passion for it
- Using Carling's strong position within the music industry and Fast Web Media's in-depth knowledge of the web, we created a striking and user-friendly site that caters to Carling’s target market of legal drinking age - 24
- We built upon the strong existing base with innovative techniques in search strategy and content solutions
- We created new features including 'Give Me 5', in which users give their opinions on a variety of topics in the music world in just five words
- With its highly engaging content, eye-catching layout and simple accessibility, Carling's Gig Guide remains a valuable resource for music lovers
www.carling.com/music/gig-guide/