What was needed
www.carling.com
- There had to be an increase in the online share of voice
- The number of visits to Carling.com also had to go up
- We had to engage and strengthen the site's appeal amongst football and music fans over the legal drinking age
- Carling.com received an extensive redesign and redevelopment
- We created engaging content such as pioneering football community One-All and Beer Finder
- A comprehensive Search Engine Optimisation strategy was implemented
- The campaign was the Revolution Award winner in the 'Best Use of Search' category
- It also won the New Media Age 'Consumer Effectiveness' award for 2008
- The client said: “Fast Web Media deliver high quality work on time and on budget. A website is open 24 hours a day 7 days a week. Fast Web Media have a really good understanding of how to develop, build and promote websites. A key part of their offering are the ongoing updates which help to keep our content fresh.” Rob Salmon, Marketing Communications Partner
www.carling.com