What was needed
www.carling.com/oneall
- One-All had to engage with Carling's core audience and reward those who play football at a grassroots level with a free online presence
- The site had to be vibrant and interactive to communicate clearly with its intended user
- It had to strengthen the brand's appeal within grassroots football and help keep the Carling brand in a prominent position across all levels of the game
- We created an online community for football teams and players above legal drinking age
- We provided a 'free website' for all clubs and players
- To encourage user engagement, we created brand-lead promotions and competitions
- Over 5,000 clubs from over 450 different leagues have signed up to the site
- Over 50,000 users
- The huge variety of user generated content (UGC) - posts, photos and videos - reflects user interaction
www.carling.com/oneall