What was needed
www.bravissimo.co.uk
- We were tasked with attracting potential customers to Bravissimo's website, bravissimo.com
- They wanted their success on the high-street to be matched online
- Enough new customers had to be driven to bravissimo.com for the site to appear in the Top 10 rankings
- We had to increase turnover to e-commerce platform
- Bravissimo also wanted the campaign to focus away from just Pay-per-click (PPC)
- The number of focus keyphrases was increased from 1,000 to 6,000
- We implemented a comprehensive Search Engine Optimisation campaign including:
- Link building
- On and offsite optimisation
- Social media
- 08/09 online revenue more than doubled year on year
- 5,000% ROI
- The ranking for Bravissimo maternity bras catapulted from 1,000th place to fifth position
- In two months organic traffic increased 100%
- In the 2009 Revolution Awards Fast Web Media has been nominated in the 'Best Use of Search' category for this campaign
www.bravissimo.co.uk