What was needed
www.manutd.com/mumobile
- To keep their fans clued in to all the latest news surrounding their team, Manchester United wanted its mobile service, MUMobile, to supply supporters with easy to consume, up-to-date information on their mobiles for:
- Fixtures
- Results
- News Service
- To achieve this aim, we took a data feed from a supplier and reformatted it so it would be suitable for use on a mobile phone
- We also incorporated results and fixtures into the already existing Man United mobile site
- We supplied the service for the 2008/09 season and achieved seamless integration with the rest of the MUMobile channel
www.manutd.com/mumobile