What was needed
www.coorsdirect.com
- This campaign had to enhance the already massively successful Coors Brewers and focus the effort on their online offering by encouraging more bar and pub owners to buy their stock from Coors through the Coors Direct website
- To put Coors’ message across in a simple and effective way we produced a series of customer testimonial videos
- These videos featured existing customers discussing their positive experiences of using Coors to buy their stock and of using the Coors Direct website
- Launched March ’09...awaiting results
www.coorsdirect.com