What was needed
http://fantasy.premierleague.com/
- To reinforce Fantasy Premier League's position as the most popular fantasy football game on the web, we needed to consolidate the site's use of SEO through two avenues:
- Achieving number 1 ranking for the keyphrase "fantasy football"
- Achieving 1 million organic search referrals
- We enhanced the fantasy.premierleague.com website with all work focused on improving the term "fantasy football"
- We also aimed to make 100% organic SEO improvements
- The Premier League's Fantasy Football game has occupied the number one ranking spot on Google, Yahoo and MSN's search engines since 2006
- Three million organic referrals were achieved in only nine months
- As a result we won the Big Chip award for Search Marketing and finished runner up in the Best Use of Search category at the 2007 Revolution Awards.
http://fantasy.premierleague.com/