What was needed
www.carling.com/
- Through Search Engine Optimisation, we had to enhance Carling's associations with music and football by achieving top three rankings for a range of related terms
- We also needed to deliver in excess of 850,000 organic search visits and make a significant contribution to Carling.com achieving market dominance within the beer brand website sector
- We made search the most important aspect of the site's make up
- All pages were designed and built in a search engine friendly way
- Special emphasis was placed on long tail phrases to attract more targeted music and football visitors
- We focused on keyword density, making sure each page contained a significant amount of indexable text
- Static keyword-focused URLS, link building and the strategic placement of H1 tags to increase traffic were put into effect
- We ensured page titles had keywords
- The target of 850,000 for the year was surpassed by more than 20%, with Carling.com receiving in excess of one million organic visits
- 5,000% ROI
- Number 1 rankings were achieved for a range of football pages, including 'Drogba Chelsea' and 'Fabregas Arsenal' as well as 'Football Transfer Market'
- Top 3 rankings for 'Football Transfer talk' and 'Premiership Transfer Rumours' were also achieved
- Fast Web Media's work on search was vital in helping Carling.com achieve market dominance in the beer website sector
- The campaign was highly commended at the 2008 Revolution Awards in the Search Engine Marketing category
www.carling.com/