What was needed
www.footballleagueawards.com
- We were tasked with maximising coverage of the Football League Awards through a variety of sources, with an emphasis on online outlets such as official club media, fan websites, message board and forums, on which supporters could discuss the Awards
- We also had to drive fans to vote for the Top 50 Football League players online
- To increase awareness, categories were run in association with media partners such as Radio 5 Live
- We conducted a planned campaign of press releases to generate fans' votes on FourFourTwo.com
- Information on winners was released as it happened on the night itself
- We organised branded sponsor photography, with the photographs also distributed on the evening of the Awards
- Coverage on specific Award categories listed their respective sponsors, and the accompanying branded photographs from the Awards night were published
- The total media equivalent advertising value for pre-awards night coverage was £111,372.11
- The total media equivalent advertising value for post-awards night coverage was £2,200,850
- The 2008 Awards gained coverage in national and local media, as well as on online sources closely connected to the clubs
www.footballleagueawards.com