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FWM Digital Bytes

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week we look at Google’s new tablet, Wikipedia’s advice to PR professionals and the state of social media in Europe…

Google reveal Nexus 7

Google have unveiled their first tablet device and if early reviews are to be believed, it seems the company is looking to take on Amazon’s Kindle Fire. The Nexus-7 is reasonably priced at just £159 for the 8GB model and £199 for the 16GB version, and similar RRPs have helped Amazon corner the mass market with their tablet products. As Matt Warman of The Times notes, “Google is not the web search engine for a minority of users; it has always aimed to be ubiquitous. And with Nexus 7, it wants to make the ubiquitous tablet.” The Guardian’s Stuart Dredge agrees that the price makes the Nexus-7 desireable, but argues that Google still lags behind its competitors in the app stakes. “Google needs to work hard to get more developers to launch native Android tablet apps…There is also work to do in bringing some of Google’s entertainment services to Europe, such as its cloud music service.” The Google Nexus 7 will ship in July and come with free credit that can be used in Google Play.

Wikipedia provide PR advice

Wikipedia has published official guidelines for PR professionals who are uploading information to the site. Rather than directly editing pages, users should ask the team of Wikipedia editors for their advice and act accordingly. The move was inspired by a rash of complaints about PR companies using the site to favour their clients and Jane Wilson, CEO of the CIPR, who have put the document together, said that the recommendations will make for a better service. “This guidance is aimed at helping public relations practitioners reach a better understanding of how to properly engage with one of the most visited sources of information on the internet and clearly lays out the process through which PR people can positively contribute to the encyclopaedia…The fact that so many prestigious PR bodies have backed the guidance is testimony to the quality of the work and I’d like to pay tribute to the CIPR Social Media panel which has been integral to the delivery of this guidance.”

StumbleUpon launch in the UK

StumbleUpon has expanded its offering by launching a UK version of their discovery engine. The company has partnered with publishers Hearst UK and IPC Media for the launch and their service will be supplemented by iPhone and Android apps. Marc Leibowitz, vice president of worldwide business development at StumbleUpon, said: “We think the premise of StumbleUpon — to connect users with the relevant material on the Internet — has universal appeal, and we are therefore excited to officially bring our brand of serendipitous discovery to the UK market. In order to ensure that material found on our engine is relevant to the UK customer we have partnered with UK centric businesses to bring the most recent information to our customers and we look forward to expanding this portfolio in the near future.” StumbleUpon was founded in 2001 and currently has over 25 million registered users.

Augment your T-Shirt’s reality

Augmented Realty company Zapper have created a new range of t-shirts that come alive when viewed through a mobile or tablet device enabled with their app. Joining up with ASDA’s George clothing brand, Zappar say they are looking to “bridge the gap between the physical and the digital” with the t-shirts, which will be aimed at both children and adults. Caspar Thykier, Zappar’s managing director, told The Drum: “By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.” The shirts can be seen in action on Vimeo.

Social media in Europe

Mashable this week hosted a Google+ Hangout dedicated to the use of social media in Europe and the discussion makes for interesting watching. The video conference can be seen below and Mashable have gathered together some interesting stats that can be seen on their website.



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