Soapbox

Soapbox is a collection of the latest articles from our blogs. FWM News covers all the latest company news from client work, staff news and anything else we feel is worth talking about. Digital Bytes is all about what’s happening in the world of digital, with short and to-the-point articles. Our Industry Blog delves deeper into digital marketing industry issues, offering thoughtful opinions and best practice from our expert digital team. Leave a comment or get in touch via social media, we’d love to hear from you!



FWM’s Top 10 Digital Trends for 2015


We share our final list of Top 10 Digital Trends for 2015 in this Slideshare presentation. Do you agree with our predictions?

FWM’s Top 10 Digital Trends for 2015 #1: Automatic for the People


Effective use of business intelligence and data analysis will allow for more appropriate marketing automation in 2015. Read more about it in our final trend.

FWM’s Top 10 Digital Trends for 2015 #2: How to Write Right


The Content and Social Media landscape is set to change in 2015, so this trend looks at how the two elements will work together. Read more...

FWM’s Top 10 Digital Trends for 2015 #3: The Personal Touch


Marketers have a vast amount of opportunities to offer a personalised customer experience both online and offline. Read more about this trend...

FWM’s Top 10 Digital Trends for 2015 #4: Telling Tales


As brands battle for consumer affection in digital, storytelling is becoming increasingly important, and will continue throughout 2015. Read more...

FWM’s Top 10 Digital Trends for 2015 #5: Open For Business


Changes at Microsoft have brought on a shift in the world of technical development and much more. This trend focuses on what will be important in 2015 in the field of technical development.

FWM’s Top 10 Digital Trends for 2015 #6: Design Evolution not Revolution


With increasing variety in screen sizes thanks to smart TVs and other devices like wearable technology, come new challenges in design for 2015. Read more...

FWM’s Top 10 Digital Trends for 2015 #7: Mobile Payment Goes Mainstream


We think 2015 will be the year where m-commerce will start to demand its own solution, and mobile payment solutions will become mainstream. Read more...

FWM’s Top 10 Digital Trends for 2015 #8: Wearable Tech à la Mode


We predicted that wearable technology would be big in 2014, but here it is again as a prediction for 2015. So what's changed over the last 12 months?

FWM’s Top 10 Digital Trends for 2015 #9: Attribution Solution


At number 9 in our Top 10 Digital Trends for 2015 it's all about the need for custom attribution models to be adopted by digital businesses. Read more...