SAB Miller is to ramp up its use of digital marketing for global brands such as Miller Genuine Draft and Peroni as it looks to “think digitally” when planning communications.
The brewer, which sells beer in six continents, plans to take a more global approach when planning digital marketing activity.
The Peroni maker is investing in its digital marketing team as it looks to coordinate the use of digital platforms across the world. Plans include developing more above-country and above-region activity.
To read the full article, visit Marketing Week.
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