Jack Daniel’s has converted its Tennessee Honey ‘King Bee’ advert into 3D specifically for cinema goers

Miller Lite has introduced a new bottle shape in an attempt to make the drink look more iconic and compete with other brands whose bottles are as memorable as the label

Hornsby’s hard cider, which was recently acquired by C&C Group PLC, has unveiled a new brand identity with Blue Marlin

Desperados tequila beer will be focusing on a number of festivals throughout the summer in a bid to engage with its key audience of 18-30 year olds

Last year, Heineken announced that it was doing more to attract older drinkers to its brand, primarily targeting men aged 60-70 who make up a large number of people all of whom still like to celebrate with a drink or two but might not be inclined to drink a beer

WKD has created a novel cocktail pitcher to be enjoyed this summer, along with a range of cone-themed cocktail recipes to celebrate the launch

Budweiser is trialing a new innovation in can design, which will reflect the company’s logo – a can that comes in the shape of a bow-tie…

Tennent’s has launched a limited edition can of the lager brand to mark the 20th anniversary of the festival it was a founding partner of, T in the Park

Heineken has announced that Fernando Degrossi is the winner of the 2012/13 Your Future Bottle Design Challenge, beating almost 2,000 entries

A quarterly report into the state of social video has found that the first quarter of 2013 was ‘disappointing’ for auto video advertisers, largely due to a lacklustre performance at the SuperBowl’