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Fuller’s offers free pint of London Pride on Twitter

Beer brewer Fuller has launched a social media campaign where it asks the public to follow @London_Pride on Twitter and then tweet a picture of their empty pint glass with the hashtag #emptypint. They will then receive a response with a code that can be exchanged at any participating pub for a free pint of London […]

Martini targets new generation of drinkers with Begin Desire campaign

Martini wants to focus its attention more on the 25-34 market by launching a global cross media campaign. Begin Desire looks to highlight the brand’s Italian roots encouraging people to ‘think big’ and ‘act upon their desires’. The campaign is centered on a short film which is shot in Rome. It tracks a waitress who […]

Jack Daniels looks to attract a younger audience

Jack Daniels has created a Tumblr page in the attempt to attract and encourage 25-35 year old men to try whisky brand Gentleman Jack. The page will act as a hub for content that has only appeared on you tube and Facebook up till now. Ffion Jones, brand manager for super premium American whiskey, UK at […]

Diageo launches Haig Club globally

Diageo has launched its whiskey brand Haig club which was developed in partnership with David Beckham and Simon Fuller. Haig Club can be purchased in bars, restaurants and retailers in the UK and over the next few weeks it will be arriving China, South Korea, Vietnam, Malaysia, Singapore and the US. vice president at Haig Club Kathy […]

Desperados targets students with break dance-themed university tour

Desperados is targeting students  with a break dance-themed experiential tour of University cities. This will run for five weeks and will show a mix off on/off trade activations targeting the 18-24 year old market. 11 squads of professional break dancers will be visiting UK bars and nightclubs to perform and teach some of their moves and […]

Guinness In Pursuit Of More

Guinness has added a personal touch to its latest campaign, entitled In Pursuit of More. The campaign focuses strongly on Guinness’ 250 year history and it’s 9,000 year St. James’ Gate Brewery lease in a nod to the brand’s future and desire to continue to grow. Part of the advert shows workers at the St.James’ Gate […]

Menabrea Set For Major UK Campaign

Italian Lager Menabrea is launching its first ever major marketing campaign in the UK and Ireland which will feature a multi-faceted campaign targetted at premium beer lovers. The brand will be seen at various events for sampling and PR activities as well as engaging with  lager lovers via social media with activities scheduled across Twitter and Instagram. […]

Jack Daniel’s Joins With NME For Music Campaign

Jack Daniel’s has teamed up with NME for it’s latest campaign, Jack Rocks, which involved the brand taking live music to UK consumers. The campaign started at London’s The Macbeth in Jack Rocks The Macbeth which saw the opening of a 150-year-old pub which will initially be open for four months and will feature a range of bands including […]

Kopparberg adds spiced apple to cider range

Kopparberg have decided to expand its range by adding spiced apple to its ranks. The new addition will be available from October as Kopparberg look to the colder months ahead. The drink is aimed at people who view cider as a drink to have all year round. The new variant has a warming sweetness, balancing […]

Guinness unveil two new heritage inspired beers

Guinness has unveiled 2 new heritage beers made from recipes found in brewers diaries dating back to the 1700s and early 1800s. Guinness Dublin Porter and Guinness West Indies Porter will be on sale in a selection of pubs and retailers from mid September time and are the first products to be launched as part […]