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Desperados unleashes Way of the Desperados global creative strategy and integrated campaign

Desperados have been celebrating confidence, effortless attitude and playfulness with ‘way of the Desperados’. The intention of the new strategy is to dare a generation to embrace the way of the Desperado. and has been inspired by things such as the name, bottle, colour & taste of the product. Speaking about the launch global brand director, Claudia […]

Bells whisky and Marston’s pubs team up for Help for Heroes charity campaign

Bell’s and Marston’s pubs have launched the barrel of laughs campaign in order to raise funds for the Help for Heroes Campaign. The campaign features a number of comedians and celebrities rolling a barrel of whisky through the UK, starting at the Blair Athol distillery in Scotland and finishing at the Help for Heroes recovery centre, […]

Lazy Jack’s targets Super Bowl XLIX

Lazy Jack’s, a brand of American style cider has started the year with an advertising campaign aimed at one of the biggest sports and advertising events of the year, The Superbowl (XLIX). The campaign is using online ads and social media as well as scratch-off tickets at sale points. The brand was first launched at the […]

Stella Artois debuts Instagram’s first beer ads

Stella Artois is running Instagram’s first beer ad as it looks to win the race to advertise its beer at younger drinkers. Other brands such as Bacardi and Corona have started to use this method and Stella hopes they can tap into the popularity of the food and drink pictures that younger people are sharing […]

Carlsberg gives Football fans prizes deals and exclusive content with ‘Mid-Season’s Greetings’ festive campaign

Carlsberg has launched it’s Christmas themed intergrated campaign mid-season’s greetings reflecting the current point of the football season in mid December. The campaign works around a digital calendar that delivers exclusive content and prizes to users through twitter. “As official beer of the Barclays Premier League, Carlsberg knows how important the festive season is for football fans up […]

Heineken positions Bulmers as ‘a drink for winter’

Heineken is looking to try and promote Bulmers as a drink for winter over the next few months. Part of the new #livecolourful campaign sees the brand team up with street artist group, Knit the City creating bespoke pieces of knitted decorations for its apple trees based on social media users’ responses. Twitter users have the chance to […]

Fuller’s offers free pint of London Pride on Twitter

Beer brewer Fuller has launched a social media campaign where it asks the public to follow @London_Pride on Twitter and then tweet a picture of their empty pint glass with the hashtag #emptypint. They will then receive a response with a code that can be exchanged at any participating pub for a free pint of London […]

Martini targets new generation of drinkers with Begin Desire campaign

Martini wants to focus its attention more on the 25-34 market by launching a global cross media campaign. Begin Desire looks to highlight the brand’s Italian roots encouraging people to ‘think big’ and ‘act upon their desires’. The campaign is centered on a short film which is shot in Rome. It tracks a waitress who […]

Jack Daniels looks to attract a younger audience

Jack Daniels has created a Tumblr page in the attempt to attract and encourage 25-35 year old men to try whisky brand Gentleman Jack. The page will act as a hub for content that has only appeared on you tube and Facebook up till now. Ffion Jones, brand manager for super premium American whiskey, UK at […]

Diageo launches Haig Club globally

Diageo has launched its whiskey brand Haig club which was developed in partnership with David Beckham and Simon Fuller. Haig Club can be purchased in bars, restaurants and retailers in the UK and over the next few weeks it will be arriving China, South Korea, Vietnam, Malaysia, Singapore and the US. vice president at Haig Club Kathy […]