Kopparberg readies £4m marketing campaign

Kopparberg readies £4m marketing campaign

Kopparberg is teaming up with music platforms Spotify and Last.fm and launching its “biggest” ever advertising campaign.

Read More

Carlsberg launches star-studded football-focused ad

Carlsberg launches star-studded football-focused ad

Carlsberg launch a star-studded patriotic TV ad campaign to promote its sponsorship of the UEFA Euro 2012 Football Championship.

Read More

Sky is (almost) the limit for record-breaking Glenfiddich tasting

Sky is (almost) the limit for record-breaking Glenfiddich tasting

Glenfiddich will broadcast the world’s highest-ever whisky tasting – from Mount Everest base camp.

Read More

Red Stripe continue outdoor art installations

Red Stripe continue outdoor art installations

Red Stripe create video featuring work from Scottish artist, Spaceboy – a collaboration as part of its ‘Make with a Red Stripe’ campaign.

Read More

Caffrey’s launch Spotify Radio shows

Caffrey’s launch Spotify Radio shows

Caffrey’s is to launch a series of exclusive radio shows via online music platform, Spotify.

Read More

Diageo apologises for BrewDog award veto

Diageo apologises for BrewDog award veto

Diageo has issued an “unreserved apology” to BrewDog after allegations that it vetoed an award the independent brewer was set to win.

Read More

Foster’s introduces personalised ‘good call’ messages

Foster’s introduces personalised ‘good call’ messages

Foster’s launch “Good Call Centre” where people can send their friends video messages from the characters from its ‘Good Call’ campaign.

Read More

Havana Club readies global experiential push

Havana Club readies global experiential push

Havana Club will launch pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.

Read More

Budweiser extends its sponsorship of the FA Cup to the second screen

Budweiser extends its sponsorship of the FA Cup to the second screen

For the first time, fans will be able to engage via the second-screen and social media in a coordinated campaign from FA Cup sponsor Budweiser in partnership with the Football Association.

Read More

BrewDog marks launch of Manchester craft beer bar with ‘Crap Beer Amnesty’

BrewDog marks launch of Manchester craft beer bar with ‘Crap Beer Amnesty’

BrewDog calls for the public to hand in ‘crap’ cans of lager to be replaced with quality craft beer as seventh bar opens.

Read More